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Grey Goose introduced Berry Rouge, a new flavored vodka, in early 2026. The product is supported by a series of short films starring Zoe Saldaña and features collaboration with French pastry chef Dominique Ansel. The launch is part of a summer celebration in New York City, including exclusive berry confections from Ansel. The campaign takes place in Bermuda and is set against a chic rooftop location.
Grey Rouge, Grey Goose’s latest flavored vodka, hits shelves nationwide in 750‑ml bottles at an SRP of $25.99. The release is anchored by a one‑day pâtisserie takeover on June 1 at Dominique Ansel Bakery in Soho, where the brand pairs its product with Zoe Saldaña and DJ Andre Power.
Berry Rouge’s flavor profile comes from four Mediterranean berries—strawberries, raspberries, blackberries, blueberries—infused without added sugar or artificial color. The 40% ABV spirit is positioned for spritz‑style cocktails and summer occasions. In 2021 U.S. flavored vodka volumes rose 7.5%, underscoring the category’s momentum.
The global flavored‑vodka market was valued at $12.3 billion in 2023, projected to grow 5.2% CAGR through 2030—an environment that supports Grey Goose’s entry into this segment. Super‑premium vodka sales grew 11% globally in the year to mid‑2022, and Grey Goose’s Essences line exceeded first‑year sales projections by 50%, showing appetite for premium flavored offerings.
With confections available for only six weeks—including a Berry Rouge–inspired Cronut, Pavlova, and Ice Cream Sandwich—and “Summer Fridays” access at the bakery, the brand builds urgency that may drive stronger depletions for distributors and retailers who place Berry Rouge alongside other premium vodkas. The limited‑time pastries give a seasonal hook, especially on the first Friday of June when the brand is active at Dominique Ansel Bakery.
Distributors can slot Berry Rouge next to existing premium lines at $25.99 per 750 mL and market it as a fresh berry‑infused base for summer cocktails such as the Rouge Royale (vodka, lemonade, Brut Rosé, soda water). Retailers will find the spirit’s $1.02 per ounce competitive against other premium vodkas, making it a natural fit beside Grey Goose’s non‑flavored line for cocktail shoppers.
For bars, Berry Rouge supplies a ready‑made summer cocktail base that pairs with the limited‑time pastries. The June 1 activation marks Grey Goose’s first flavored‑vodka launch tied to an on‑premise event; it is likely to become the bar that sparks early adoption, so menu placement for the rest of summer will be key.
Original Press Release
HAMILTON, BERMUDA (May 13, 2026) — At the start of 2026, GREY GOOSE vodka introduced its newest flavored offering, GREY GOOSE Berry Rouge. In support of the brand’s newest expression, GREY GOOSE Berry Rouge is proud to unveil a series of creative shorts featuring Oscar-winning actress Zoe Saldaña, in the lead-up to a pâtisserie-inspired summer celebration in collaboration with James Beard Award–winning French pastry chef Dominique Ansel and DJ Andre Power, timed to the start of Summer Fridays.
To bring GREY GOOSE Berry Rouge to life, the brand is excited to extend its partnership with Zoe Saldaña in a series of playful, social-first films that capture the beauty of savoring the moment. Set against a chic, sunlit rooftop—an extension of the Grey Goose Hôtel world—the content leans into simple, irreverent storytelling, where small, sensory moments take center stage and the new flavored vodka’s hero cocktail, the Rouge Royale, becomes a natural part of the experience.
Building on this creative, Zoe steps into the role of pâtisserie curator, connecting with renowned chef Dominique Ansel in a lighthearted, conversational exchange that blends culture, craft, and flavor. Together, the two introduce the inspiration behind the Berry Rouge Pâtisserie, setting the stage for the brand’s immersive New York City experience, which will feature hero and exclusive berry confections from Ansel.
“Working with GREY GOOSE over the years has been such a meaningful journey, especially coming off the Grey Goose Hôtel campaign, where everything was about savoring the moment,” said Zoe Saldaña. “Berry Rouge feels like a natural extension of that. Being part of the brand’s first new flavor in over a decade feels incredibly special, and I love how it fits into those everyday moments. The Rouge Royale spritz has become a go-to!”
THE EXPERIENCE
To celebrate the arrival of the new expression, the brand will debut “The GREY GOOSE Berry Rouge Pâtisserie,” a one-day-only takeover of a New York City bakery on the first Friday of June. As the workday winds down and the weekend begins, invited guests will step into a transformed, berry-infused space where the vibrant Berry Rouge flavor profile is reimagined through bespoke confections created by Ansel. Guests will check their laptops at the door, meet up with friends, and refresh with a cocktail—channeling major OOO (out of office) energy ahead of a well-deserved weekend.
In support of the launch, Ansel will curate a trio of limited-time-only, berry-forward confections inspired by the new offering, set to debut at the Pâtisserie experience. The menu will feature new pastries including a Pavlova, Berry Rouge Ice Cream Sandwich, and a Berry Rouge–infused twist on his iconic Cronut®—reimagining one of his signature creations. Following the event, a selection of these limited-edition confections will be available to consumers at Dominique Ansel Bakery in New York City for six weeks, with special availability on Summer Fridays, offering a new way to savor the spirit of berry season beyond the launch.
“Berries have always inspired my creations, so partnering with GREY GOOSE as they released their new berry flavored expression was a natural fit. For the Pâtisserie, I wanted to create pastries that brought the bounty of ripe summer berries and spirit of Berry Rouge to life,” said Dominique Ansel. “As I celebrate the 13-year anniversary of the Cronut®, I have created a limited-edition, Berry Rouge–inspired Cronut® alongside a seasonal Pavlova and new Berry Rouge Ice Cream Sandwich. As a pastry chef, sourcing the best ingredients and fresh fruits is key to developing many new innovations, so whether guests try these creations at the event or visit our Soho bakery during a Summer Friday, I hope it feels like a fresh, unexpected way to experience berry season.”
The flip on the traditional pâtisserie experience will unfold with a curated soundtrack from Andre Power, alongside limited-edition merchandise designed to capture the spirit of the season. Invitation-only and lively, the GREY GOOSE Berry Rouge Pâtisserie offers a transportive, French-inspired moment of indulgence, bringing the essence of berry season to life in celebration of summer.
“With GREY GOOSE Berry Rouge, we saw an opportunity not just to expand our portfolio, but to create something people genuinely crave. Berry is one of the most exciting and on-trend cocktail flavors right now, and we wanted to deliver it in a way that feels elevated, distinctive, and, above all, delicious,” said Aleco Azqueta, Vice President of Global Marketing at GREY GOOSE. “From our partnership with Zoe Saldaña, who brings a playful and personal lens as our ‘Berry Connoisseur,’ to collaborating with Dominique Ansel to translate the flavor into pâtisserie, every detail is designed to spark connection and help consumers make time wait.”
GREY GOOSE Berry Rouge is now available at spirits retailers nationwide with an SRP of $25.99 USD for 750 mL. GREY GOOSE Berry Rouge can also be purchased at greygoose.com.
GREY GOOSE Rouge Royale
Ingredients:
1½ oz GREY GOOSE Berry Rouge Flavored Vodka
2 oz Lemonade
¾ oz Brut Rosé
¾ oz Soda Water
3 Fresh Raspberries
3 Fresh Blueberries
1 Lemon Wheel
In a wine glass, add GREY GOOSE Berry Rouge, lemonade, Brut Rosé, and soda water over cubed ice and stir gently. Garnish with raspberries, blueberries, a lemon wheel, and a sprig of mint.
Sources consulted (web research):
- Grey Goose Berry Rouge Brings French Patisserie Culture To Life This…
- Grey Goose Berry Rouge Zoe Saldana Dominique Ansel Price Flavor Campaign
- Grey Goose Berry Rouge Flavored Vodka
- Introducing Grey Goose Berry Rouge A New Flavored Vodka And A Fresh W…
- Grey Goose Berry Rouge Zoe Saldana Dominique Ansel Bbh Usa
- Grey Goose Unveils Berry Rouge
- Grey Goose New Berry Rouge Vodka Where To Buy
- Grey Goose Berry Rouge
- Grey Goose Berry Rouge Embraces The Flavored Vodka Resurgence
Source: BevNET