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Industry Press Analysis

Larrikin Bourbon Wins Double Platinum, Platinum, Gold at ASCOT Spirits Awards

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Larrikin Bourbon Co. received multiple honors from the ASCOT Awards, including Double Platinum for its 9-Year Single Barrel Bourbon, Platinum for its 9-Year Cigar Lounge bourbon, and Gold for its 8-Year Bottled-in-Bond Bourbon. The awards were announced on June 8, 2026, in Lawrenceburg, KY, and the company is now available in 18 states.

Larrikin Bourbon Co., a veteran‑owned distillery in Kentucky, has just earned top honors at the 2026 ASCOT Awards—Double Platinum for its 9‑Year Single Barrel, Platinum for its 9‑Year Cigar Lounge, and Gold for its 8‑Year Bottled‑in‑Bond. These awards confirm the brand’s quality, as Double Platinum on the ASCOT blind‑tasting scale requires scores above 97 points.

The distillery is now available in 18 states—a focused rollout that signals a deliberate expansion rather than mass‑volume distribution. For trade partners, this limited availability creates scarcity that can be leveraged for premium pricing and special‑event placement.

The 8–9 year age statements place Larrikin’s bourbons in the premium aged segment. Peer pricing data shows Double Platinum winners such as Weller 107 retail around $181 per 750 ml, indicating the upper end of market prices for award‑winning bourbon.

Operators should treat these expressions as high‑margin specialty SKUs rather than volume drivers. The limited geographic spread allows distributors to manage inventory tightly and reduce over‑stock risk in markets where demand is still developing.

Retailers can position Larrikin alongside other award‑winning Kentucky offerings, using the ASCOT rating to justify premium shelf space while ensuring that lower turnover does not crowd core volume sellers. Bars can feature the Double Platinum accolade in high‑margin cocktails or as a collector’s bottle for special occasions.

The brand’s veteran‑owned and veteran‑distilled heritage—founded by former U.S. Navy officer Greg Keeley—provides a verifiable differentiator that can resonate with corporate accounts, military exchanges, and socially conscious retailers.

Larrikin’s awards and limited distribution create a niche of high‑margin potential rather than mass‑market volume. Distributors should focus on controlled rollout; retailers on selective placement; bars on specialty menu integration.


Original Press Release

Larrikin Bourbon Co. has taken home multiple honors from the ASCOT Awards, the prestigious spirits competition founded by renowned bourbon authority Fred Minnick.

The Kentucky bourbon brand earned Double Platinum for its 9-Year Single Barrel Bourbon, Platinum for its 9-Year Cigar Lounge, crafted from five finishing barrels, and Gold for its 8-Year Bottled-in-Bond Bourbon.

“We’ve always said Larrikin should have a bit of swagger in the glass, so seeing three of our bourbons come home with ASCOT hardware feels pretty damn good,” said Greg Keeley, Founder and Distiller of Larrikin Bourbon Co. “A Double Platinum, a Platinum, and a Gold tells us we’re not just making noise — we’re making whiskey people want to drink.”

Now available in 18 states, Larrikin Bourbon Co. continues to grow its national footprint while staying focused on distinctive, high-quality Kentucky bourbon with character.

“These awards are a proud moment for our team,” Keeley added. “We’re building Larrikin with a serious respect for the craft and just enough mischief to keep it interesting.”

About Larrikin Bourbon Co.

Larrikin Bourbon Co. is a Kentucky bourbon company built on craft, character, and a spirit of good-natured rebellion. Rooted in quality whiskey and memorable experiences, Larrikin brings a distinctive voice to the bourbon category while honoring the tradition, grit, and creativity behind America’s native spirit.

Greg Keeley

Larrikin Bourbon Co.


Sources consulted (web research):

Source: EIN Presswire

Back to Home Published on 2026-06-08