The News
Saint Spritz, a female-founded ready-to-drink brand, has expanded into Publix stores across the Southeast, adding nearly 4,000 new retail points of distribution. This move follows their rapid growth, including a 992% increase in chain sales from 2024 to 2025. The expansion marks a key step in their national strategy and highlights their leadership in the RTD spritz category with a 38% market share.
The Takeaway
- Market Expansion: Saint Spritz is making a big move by entering Publix, one of the South’s most significant grocery chains. This expansion adds 4,000 distribution points and shows the brand's focus on growing its presence in key regional markets like Florida and Georgia.
- Category Leadership: The brand now leads the RTD spritz category with 38% market share, a testament to their rapid growth from 2024 to 2025. Their success highlights how consumers are increasingly seeking premium, better-for-you options in the spirits space.
- Product Positioning: Saint Spritz’s wine-based spritzes, made with real fruit juice and natural botanicals, align with a growing trend toward clean-label beverages. The brand's emphasis on quality ingredients and no artificial additives sets them apart in the competitive RTD market.
Original Press Release
DALLAS, TX — March 31, 2026 — Saint Spritz, the female-founded ready-to-drink brand bringing a modern take to the aperitivo category, today announced its expansion into Publix stores across the Southeast. The launch adds nearly 4,000 new points of distribution, significantly expanding the brand’s presence in one of the country’s most important beverage markets.
“Seeing Saint Spritz expand into Publix is such a meaningful milestone for our team,” said JoJo Fletcher, Co-Founder and Chief Creative Officer. “From the beginning, we’ve focused on creating something that feels elevated yet effortless, and this launch allows us to reach even more consumers looking for a better way to enjoy a spritz.”
The expansion follows a period of rapid growth for Saint Spritz, which now leads the RTD spritz category with 38% market share and whose chain sales have grown 992% from 2024 to 2025. As demand for premium, better-for-you cocktails continues to rise, the Publix rollout marks a significant step in the brand’s national expansion.
“Publix is a key partner as we continue to scale,” said Mallory Patton, Co-Founder and Chief Sales Officer. “The Southeast is an important market for us, and this launch allows us to meet consumers where they are ahead of peak spring and summer occasions.”
Founded by sisters-in-law JoJo Fletcher and Mallory Patton, Saint Spritz offers wine-based spritzes made with real fruit juice and natural botanicals, free from artificial dyes, sweeteners, and added sugar, and bottled at 5% alc/vol for a sessionable drinking experience.
The Publix rollout includes three core flavors — Amalfi (bittersweet orange), Sicily (lemon basil), and Hugo (elderflower lime) — and will be available in approximately 92% of Publix locations. Saint Spritz is also available at major national retailers including Target, Total Wine & More, Walmart, and Safeway, with continued expansion planned throughout 2026.
For additional information, follow @saintspritz on Instagram.
Source: BevNET
