The News
Rafael Rozenson, founder of Vievé, is looking to sell the company after nearly a decade of building it. The brand specializes in hydrating protein drinks, collagen powder, and protein bars. Vievé has sold five million units in five years and holds an 85% share of the protein water category on Amazon. It has been EBITDA profitable for the past five years and grows at around 25% CAGR.
Vievé, a protein‑water brand founded in the UK, has announced it is looking for a buyer after ten years of growth and profitability. The company currently dominates Amazon UK’s protein‑water category with an 85 % share and is available in roughly 2,000 stores across ten markets worldwide.
The brand’s entry into the secondary market offers distributors a chance to add a well‑received, digitally‑native product to their mix. An East Anglia Gazette profile confirms Vievé's dominance in Amazon UK’s protein‑water category. This success is set against an industry that remains fragmented and grows about 5–7 % per year, according to BevNet.
Over five years the brand sold 5 million units and grew at a 25 % CAGR. After ten years of EBITDA profitability, the founder is selling the business to capitalize on current momentum. Operators with exposure in the same markets could use Vievé as a way to enter a high‑growth, low‑competition segment compared to conventional sports‑nutrition brands.
Original Press Release
Rafael Rozenson, the founder of Vievé, which specialises in bars, water and powders, is ready to begin a new chapter after almost a decade building the business and is on the hunt for a new team and buyer to take it on.
Renowned for its hydrating protein drinks aimed at busy, active people on the go, Vievé also produces a collagen powder and a recently launched range of protein bars.
Leading the pack, its naturally flavoured drinks are stocked in 2,000 stores globally across ten markets, with five million units sold in five years. With the brand making waves, the founder of Vievé is now looking to exit and find someone new to take the helm to grow the business further.
“After eight years of building the business, I am looking for someone else to take the reins and move Vievé to the next level,” says founder Rafael Rozenson. “On a personal level, I’m ready for something new. Building a business for a decade takes a lot out of you – and I think I’ve reached the point where I want to step back and put my energy into something different.”
Launched in 2018, Vievé introduced its collagen protein waters and quickly took the health industry by storm, achieving steady growth and stealing an 85% share of the protein water category on Amazon, making it Amazon UK’s number one-selling protein drink. The protein drinks brand has been EBITDA profitable for the past five years and has continued to grow at around 25% CAGR.
“I started Vievé because protein drinks were, honestly, pretty unpleasant – thick, milky, and hard to fit into everyday life. I wanted something lighter, easier; something people would actually want to drink. Fast forward eight years and I’ve built something on my own that I’m genuinely proud of,” adds Rafael.
“There has been a steady pipeline of NPD over the last few years and the recent launch of our protein bar range has been successful. There are lots of opportunities to scale the business for the right strategic partner, whether you’re in FMCG, investing, or just see the potential in what we’ve built.”
Sources consulted (web research):
- Vieve Founder Rafael Rozenson Looks To Sell Uk Protein Brand After Su…
- Vievé Founder Looks To Sell Brand
- Rafael Rozenson Email 58284351
- Rafael Rozenson
- Interview Rafael Rozenson Vieve Protein Water
- Vieve Protein Water Secures First Major Retail Listing
Source: BevNET