The News
So Cool Brands, based in MERRICK, N.Y., announced the launch of Blood Orange Rush, a zero-sugar hydration drink, on June 3, 2026. The company also announced a strategic partnership with The Daley Move Podcast, a South Jersey football-focused media platform. The new product is part of So Cool Brands' growing line of hydration beverages designed for athletes, students, and active families.
This piece examines So Cool Brands’ June launch of Blood Orange Rush™ and its partnership with the Daley Move Podcast in South Jersey. It evaluates the company’s zero‑sugar positioning against hard market data, then translates those insights into concrete actions for bar managers, distributors, and consumers.
The PR positions a 20‑ounce RTD as a clean‑label alternative that delivers electrolytes and B vitamins to an audience hungry for low‑or no‑sugar hydration. With 83 % of sports‑drink shoppers actively seeking products without added sugar, the claim aligns with prevailing demand, giving the brand a defensible niche before its first shelf pulls.
For bar managers, the key takeaway is that the 20‑ounce size and flavor profile can resonate with patrons who are health‑conscious yet willing for convenience. The larger bottle delivers more liquid per unit than a 12‑ounce spirit or beer can, so managers must weigh pour economics and inventory turnover against anticipated sales volume.
Bars serving students, athletes, or families who frequent local sports venues have a ready‑made promotional channel in the podcast partnership: branded co‑promotions on tap lists and in‑bar sampling tied to live game streams.
Distributors can treat the South Jersey launch as a focused pilot that helps gauge demand before expanding nationwide. Partnering with the regional football podcast provides a targeted lever to stimulate demand within a specific geographic area, generating insight into how swiftly a zero‑sugar RTD moves through local accounts. If initial uptake is robust, distributors may expand to neighboring markets with high sports‑drink consumption.
The U.S. hydration powder market—currently $1.4 B and growing at 13% CAGR according to IRi’s recent report—offers a sizeable opportunity for RTDs to compete with powder brands like Celsius Hydration or Bodyarmor. The 20‑ounce bottle offers longer freshness than a powder packet, but requires a more robust cold‑chain.
Consumers are already primed for low‑sugar hydration. Blood Orange Rush’s electrolyte blend and B‑vitamin fortification hit those priorities, making it both functional and flavorful. Its larger bottle appeals to those who want a single, convenient serving—especially on the go or attending sporting events.
Coupled with the podcast partnership, the brand can cultivate a community around local football culture while reinforcing its clean‑label credentials. Bar managers should monitor pour economics; distributors should treat the South Jersey rollout as a pilot for national expansion once local traction is proven; consumers will find Blood Orange Rush’s functional benefits aligned with their health preferences—especially those engaged by the podcast community.
Original Press Release
New zero-sugar hydration flavors and sports media partnership strengthen So Cool Brands' commitment to athletes, families, and active lifestyles.
MERRICK, N.Y. — June 3, 2026 — So Cool Brands, creator of the rapidly growing So Cool Thirst Quencher™ hydration beverage line, today announced the launch of its newest flavor, Blood Orange Rush™, alongside a strategic sponsorship partnership with The Daley Move Podcast, one of South Jersey's leading football-focused media platforms.
The new Blood Orange Rush™ 20-ounce Hydration Drink delivers the refreshing citrus taste consumers crave while providing electrolyte replenishment and B vitamins in a zero-sugar formula designed for athletes, students, and active families.
The flavor joins So Cool's growing portfolio of hydration beverages developed to provide a better-for-you alternative to traditional sports drinks without sacrificing taste.
"Blood Orange Rush represents everything consumers are looking for in a modern hydration beverage — bold flavor, functional benefits, and zero sugar," said Ron Berkowitz, CEO of So Cool Brands. "As we continue to expand our product line, we are excited to pair this launch with our partnership with The Daley Move Podcast, whose audience embodies the active, competitive spirit our brand represents."
"Partnering with Andrew Daley and Steve Scanlon was an easy decision because they represent everything So Cool Brands stands for—hard work, community, positive leadership, and a commitment to helping young athletes succeed," Berkowitz added. "The launch of Blueberry Blast and Blood Orange Rush and our partnership with The Daley Move Podcast mark an exciting milestone as we continue building So Cool Thirst Quencher into a leading hydration brand for families and everyday athletes."
Partnership Connects So Cool with Football Community
As part of the sponsorship agreement, So Cool Brands will become the official hydration partner of The Daley Move Podcast, a rapidly growing South Jersey-based football show hosted by coaches Andrew Daley and Steve "Move" Scanlon.
Known for its in-depth coverage of high school football, player development, coach interviews, and community engagement, The Daley Move Podcast reaches thousands of athletes, coaches, parents, and football fans throughout the region.
The partnership will include:
Podcast sponsorship integration
Social media promotions
Product sampling opportunities
Community and youth sports engagement initiatives
Exclusive promotions and giveaways for listeners
Special fan offers featuring Blood Orange Rush™ and other So Cool Thirst Quencher products
"Football is built on hard work, preparation, and performance," said Berkowitz. "The Daley Move Podcast has built a loyal following by celebrating those same values. This partnership allows us to connect directly with athletes and families who understand the importance of hydration and healthy lifestyle choices."
Andrew Daley, Co-Host, The Daley Move Podcast
"We're incredibly excited to officially announce our partnership with So Cool Brands. From day one, they've been supportive of what we're building and have been tremendous to work with. What stood out to us is how closely our audiences align. We both believe in commitment, community, and helping young athletes succeed. This partnership is a natural fit, and we're proud to have The Daley Move Podcast presented by So Cool Thirst Quencher."
Steve "Move" Scanlon, Co-Host, The Daley Move Podcast
"What impressed me most about So Cool is that it's a product I can feel good about giving to my family. As someone who pays more attention to health and nutrition than I did years ago, seeing a hydration drink with zero sugar immediately caught my attention. My daughter loves it, and that's a powerful endorsement in our house. It's exciting to partner with a company whose products and values align with the active lifestyles of our listeners."
Andrew Daley, Co-Host, The Daley Move Podcast
"We've already shared So Cool Thirst Quencher with our families, friends, and players, and the response has been overwhelmingly positive. The team at So Cool believes in what we're doing just as much as we believe in what they're building. That's the kind of partnership that creates long-term success, and we're looking forward to doing some really exciting things together for athletes and families throughout our community."
Introducing Blood Orange Rush™
Blood Orange Rush™ was developed to deliver a vibrant citrus flavor profile with a smooth finish while maintaining the functional benefits consumers expect from So Cool Thirst Quencher.
Product Features:
Electrolytes for hydration
Refreshing blood orange flavor
20-ounce bottle
Great for sports, school, work, and everyday activities
The new flavor is expected to be available through select retailers, distributors, and direct-to-consumer channels beginning this summer. Blueberry Blast is available now.
Building the Next Generation Hydration Brand
So Cool Brands continues to execute its mission of becoming America's leading hydration brand for families and everyday athletes. In addition to its hydration beverage portfolio, the company offers premium natural spring water products sourced from pristine natural springs and bottled at the source for exceptional quality and freshness.
The company is actively expanding distribution partnerships throughout the United States and welcomes inquiries from retailers, distributors, investors, and strategic partners.
Sources consulted (web research):
- Sports Drinks Trends From Zero Sugar To Clean Label
- New Sports Drinks And Hydration Beverage Launches
- New Drinks Launches Rtds Energy Na Beer And Hydration
Source: BevNET