The News
On March 16, 2026, Dalla Terra Italian Wine & Spirits announced a significant expansion of its national sales organization, including the hiring of six new market managers across the U.S. The company, formerly known as Dalla Terra Winery Direct, rebranded to reflect its role as an expert in both wine and spirits from family-owned Italian producers. This move coincides with a broader rebranding effort that includes a new logo, visual identity, and website.
The Takeaway
- Sales Expansion: Dalla Terra is adding six market managers to support distribution partners, showing a clear effort to strengthen engagement in retail and on-premise channels. This move highlights the company’s focus on building deeper, more localized relationships with key markets like California.
- Brand Evolution: The rebrand from "Dalla Terra Winery Direct" to "Dalla Terra Italian Wine & Spirits" reflects a broader identity as an expert in both wine and spirits, not just wine. This shift aligns with the company’s strategy to position itself as a curator of family-owned Italian products.
- Strategic Investment: The expansion comes at a time when many in the global wine industry are facing uncertainty, but Dalla Terra is choosing to invest in its future. By expanding their sales team and rebranding, they’re signaling confidence in their long-term strategy and relationships with small Italian producers.
Original Press Release
(March 16, 2026; NAPA, Calif.)—Dalla Terra Italian Wine & Spirits, a leading direct importer and national agent of family-owned estate wineries and distilleries from Italy, today announced a significant expansion and reorganization of its sales team.
Since 1990, Dalla Terra has been known for its dedication to cultivating meaningful, long-term partnerships with small, independent Italian producers and distributors. In support of these relationships, the company and its producer partners have made strategic investments to expand the national sales organization and have hired six new market managers across the U.S. The expansion places additional experts in key regional markets, strengthening support for distribution partners by increasing authentic, knowledgeable engagement across both retail and on-premise channels nationwide.
Coinciding with this expansion, the company—formerly known as Dalla Terra Winery Direct—has changed its name to reflect its position as leading experts and curators of both wine and spirits from Italian family-owned producers. The comprehensive rebrand also includes a refined visual identity, a new logo, and a website.
“At a time when much of the global wine and spirits industry is navigating disruption and uncertainty, we are choosing to lean into opportunity and invest in our future,” said Scott Ades, president of Dalla Terra. “By expanding our sales team and evolving our brand, we are positioning Dalla Terra to emerge stronger, more agile, and better equipped to support our producers, distributors, and customers in a changing marketplace.”
“For more than three decades, we have been committed to championing our family-owned producers,” said Brian Larky, founder of Dalla Terra. “The investment in our team and the strategic rebrand reflects who we are today and amplifies the strength and diversity of our portfolio. We are investing in the future because we know that wine, spirits, food, family, and friends all belong together and always will. While others struggle to navigate shifting market conditions, we see an opportunity to expand and pave the way to a more promising tomorrow.”
Source: BevNET