The News
Taylor Upstate, a dealer in Upstate New York since 1981, announced the launch of a free Soft Serve Machine Buying Guide, a complete Taylor soft serve machine lineup, and a Certified Pre-Owned program. The company also provided a 365-day warranty coverage for all products. The announcement was made on April 10, 2026, in Troy, NY.
Taylor Upstate announced on April 10, 2026 from its Troy‑Marcellus headquarters that it will offer a free Soft‑Serve Buying Guide and a Certified Pre‑Owned program while unveiling its full line of machines.
The guide supplies production capacity data mapped to real‑world use cases, giving operators a clearer way to plan equipment needs without relying solely on sales projections. It also provides up to 12 months of parts and labor coverage for used machines, turning risk into an operational advantage.
Taylor Upstate is emphasizing countertop models that account for about 42 % of North American soft‑serve sales—per a Technavio 2025 report. Models such as the C722 and C723 are positioned to serve high‑turnover, space‑constrained venues like food trucks and convenience stores.
The company’s heat‑treatment technology supports 28‑day cleaning cycles, which aligns with new regulations in 18 states that allow longer intervals for certified equipment. This gives operators a labor‑cost benefit during peak periods.
The release highlights a 365‑day warranty on Certified Pre‑Owned machines. Compared to the industry average of 90–180 days, this extends coverage by two to four times, potentially tipping the cost‑benefit equation for small operators or those testing new markets.
For distributors, the pre‑owned program is sold exclusively through dealers and should be treated as a local channel offering rather than part of a national portfolio. The free guide can also help educate buyers on model selection and energy efficiency, reducing trial periods and avoiding costly misfits.
Retailers seeking energy‑efficient options note that countertop models account for 42 % of U.S. soft‑serve sales; deploying a Taylor unit on a high‑traffic street corner or truck stop could boost footfall while keeping utility bills in check.
Bars and restaurants can benefit from the heat‑treatment option, which lets them extend cleaning cycles without violating state health codes, translating into lower labor overhead during peak hours.
Taylor’s freezers deliver between 8 and 60 quarts per hour; floor models such as the 791 can churn up to 150 lbs per hour, underscoring the range of production options for different venue sizes.
The launch of a free buying guide, a full machine lineup, and a pre‑owned program gives operators expanded warranty and localized support that could shape their purchasing decisions this season.
Original Press Release
Taylor Upstate, Upstate New York’s only authorized Taylor commercial equipment dealer and service center since 1981, today announced the launch of three resources designed to help foodservice operators find, purchase, and own the right commercial soft serve machine: a free Soft Serve Machine Buying Guide, the complete Taylor soft serve machine lineup at taylor-upstate.com/soft-serve-machines, and a Taylor Certified Pre-Owned program offering fully reconditioned commercial soft serve machines backed by a full 365-day parts and labor warranty.
For more than 44 years, Taylor Upstate has been the trusted source for commercial soft serve equipment across Upstate New York — serving ice cream shops, restaurants, food trucks, campgrounds, convenience stores, catering operations, and institutional dining programs from the Adirondacks and North Country to the Finger Lakes, Southern Tier, and Capital District. As the region’s exclusive authorized Taylor dealer and factory-trained service center, Taylor Upstate brings manufacturer-level expertise and local service depth that no national equipment reseller or online marketplace can replicate.
A Free Soft Serve Machine Buying Guide for Upstate NY Operators
The new Soft Serve Machine Buying Guide — available free at taylor-upstate.com/soft-serve-machine-buying-guide with no registration required — walks operators through the ten most important questions to resolve before investing in a commercial soft serve machine. It covers production capacity, countertop versus floor model configurations, gravity-fed versus pump machines, air-cooled versus water-cooled units, heat treatment technology, and whether a new or certified pre-owned soft serve machine is the smarter first move.
Written by Taylor Upstate’s sales team based on decades of experience placing commercial soft serve machines across Upstate New York, the guide gives first-time buyers a clear decision framework and veteran operators a fast way to validate their next equipment choice — with no sales pressure attached.
The Complete Taylor Commercial Soft Serve Machine Lineup
Taylor Upstate carries the full Taylor soft serve lineup across three categories:
• Single Flavor — Countertop and floor models in gravity or pump mix, air or water cooled. Models include the C152, C706, C707, C708, and C709.
• Multi Flavor Twin Twist — Two independent cylinders serving two flavors or a classic twist. From the compact C161, C722, C722, ISI163 countertop through the C712, C713, C791, C794 and 8756 floor models for high-volume operations.
• Heat Treatment — Automated overnight cycle maintains product safely for up to 28 days between full cleanings, cutting labor costs for seasonal and high-turnover operations.
Every purchase includes a 2-year warranty (5-year on main refrigeration), free delivery, installation, staff training, and 24/7 service support with a 24-hour response commitment.
Taylor Certified Pre-Owned Soft Serve Machines — Full Warranty, Zero Guesswork
Taylor Upstate’s Certified Pre-Owned program is the trustworthy alternative to “as-is” used soft serve machines online. Every unit passes a 50-point inspection by EPA-certified master technicians, is reconditioned with Taylor Authorized Genuine Parts, and is backed by a full 365-day parts and labor warranty — with delivery, installation, and training included at no extra cost.
The program is ideal for seasonal operators starting a new season, first-time buyers proving a soft serve concept before a full investment, and growing companies managing capital across multiple locations.
Serving Upstate New York Since 1981
Taylor Upstate operates from offices in Marcellus and Troy, NY, serving every city, town, and rural community across Upstate New York. Factory-trained technicians are GPS-dispatched region-wide with a 24-hour response commitment and a 94%+ first-visit fix rate. Genuine Taylor OEM parts ship same-day at taylorupstatestore.com.
Call 800-678-2956 or visit taylor-upstate.com for a free location survey, profitability consultation, or no-obligation demonstration.
About Taylor Upstate:
Taylor Upstate has been Upstate New York’s only authorized Taylor commercial equipment dealer and service center since 1981. Specializing in commercial soft serve machines, frozen dessert equipment, frozen beverage dispensers, milkshake machines, and commercial cooking equipment, Taylor Upstate serves ice cream shops, restaurants, food trucks, campgrounds, convenience stores, and institutions throughout Upstate New York. Every machine purchase includes delivery, installation, training, and 24/7 service support. Taylor Upstate also carries Icetro soft serve machines, Emery Thompson batch freezers, and the full Middleby commercial equipment lineup. Offices in Marcellus and Troy, NY.
About Taylor Company:
Taylor Company has been manufacturing commercial soft serve and frozen dessert equipment for 100 years and is the global industry standard for quality, consistency, and reliability. Taylor machines are trusted by quick-service restaurants, ice cream shops, hotel dining programs, convenience stores, and institutional operations in more than 100 countries. Taylor is part of The Middleby Corporation family of foodservice brands.
Taylor Upstate — Upstate New York’s Only Authorized Taylor Dealer
April 10, 2026 • Troy & Marcellus, New York
Contact: Taylor Upstate | 800-678-2956 | sales@taylor-upstate.com | taylor-upstate.com
Taylor Upstate Unveils Soft Serve Buying Guide, Full Machine Lineup & Certified Pre-Owned Program
Taylor Upstate
Toll Free: 800-678-2956
Email: sales@taylor-upstate.com
Website: taylor-upstate.com
Marcellus: 4291 Slate Hill Road, Marcellus, NY 13108
Troy: 564 Livingston St, Troy, NY 12182Eric Stewart
Taylor Upstate
Sources consulted (web research):
- How To Buy The Right Soft Serve Machine For Your Business
- Faqs 1
- Taylor Upstate site
- Faqs
- Certified Preowned
Source: EIN Presswire
