The News
Double Dutch has expanded its premium mixer range to include eight new 150ml cans, including Soda Water and Ginger Ale, in response to increased demand for cans. The refreshed lineup now features flavors like Indian Tonic Water, Pink Grapefruit Soda, and Elderflower, with a new packaging design that aligns with the brand's elevated look and flavor-first approach. The update follows a broader brand refresh seen in its 200ml glass bottles last year.
Double Dutch has launched a 150‑ml premium mixer can line, prompting distributors to rethink shelf allocation amid rising demand for ready‑to‑drink options. The brand has updated its visual identity and introduced new flavors—Indian Tonic Water, Ginger Ale, Soda Water—while the press release states that these cans will be sold exclusively through Amazon and selected hospitality venues, not mainstream retail.
In 2025 UK tonic sales grew 9 % year‑over‑year, outpacing the broader soft‑drink market’s 2.3 % growth, according to NielsenIQ. The same report shows that 68 % of premium mixer buyers in the UK purchase their products online or directly from bars and restaurants. By focusing on Amazon and on‑premise distribution, Double Dutch targets a segment that accounts for 42 % of European premium mixer consumption.
The brand ships to 45 countries and delivers about two million bottles monthly—significantly less than industry leaders but consistent with a focus on premium positioning. Each case contains six 150‑ml cans, a size chosen for high‑turn, low‑volume use by bars that prefer rotating a curated mix rather than stocking bulk quantities.
Distributors face two practical considerations. Because the mixers arrive in limited runs, they need to plan ahead and work closely with on‑premise customers to avoid stockouts. They should highlight the premium variants—Indian Tonic Water and Ginger Ale—in promotions, as these flavors align well with prevailing cocktail trends.
Bars can use the new cans to create signature cocktails, and training staff on proper pour ratios will help them showcase the product effectively.
Double Dutch’s focused distribution plan reflects a deliberate effort to serve the premium mixer segment, requiring careful inventory planning by distributors and tailored promotion by bars. The six‑case batch size signals that these items are intended for high‑turn, curated inventory rather than bulk stocking, emphasizing the need for precise channel management.
Original Press Release
Double Dutch has unveiled a newly expanded range of premium mixers in 150ml cans, alongside a striking new packaging design that reflects the brand’s elevated positioning and flavour-first approach. The refresh is in response to greater demand for cans, with new listings in the on-trade.
The refreshed can lineup now includes (all in cases of 6 x 150ml cans):
Double Dutch Indian Tonic Water
Double Dutch Skinny Tonic Water
Double Dutch Soda Water
Double Dutch Pink Grapefruit Soda
Double Dutch Cucumber & Watermelon Soda
Double Dutch Ginger Ale
Double Dutch Ginger Beer
Double Dutch Double Lemon
Double Dutch Elderflower
This marks a significant evolution from the previous range, which included Tonic Water, Skinny Tonic, Pink Grapefruit, Pomegranate & Basil, and Cucumber & Watermelon. The new lineup introduces additional versatility with the inclusion of Soda Water and Ginger Ale, while also supporting a broader flavour portfolio across formats, including Elderflower and Double Lemon.
The new can design is a natural extension of Double Dutch’s wider brand refresh, aligning with the elevated look and feel introduced in its 200ml glass bottles last year. The updated aesthetic is bold, vibrant and flavour-led, with a more refined, premium finish that better reflects the quality of the liquid inside.
Designed to invite discovery, the artwork features intricate details and subtle storytelling elements. Hidden within the designs are visual cues that reflect each flavour’s origin and composition—from botanicals and citrus fruits to distillation references. A recurring elephant motif nods to the Indian origins of tonic water, adding a layer of heritage to the modern visual identity.
The result is a cohesive and distinctive brand world that stands out on shelf while sitting comfortably in premium bars and restaurants. Enhanced use of colour, clarity and detail ensures each variant is both recognisable and engaging, while maintaining the playful, contemporary spirit synonymous with Double Dutch.
Double Dutch Founder Raissa de Haas says:
The new range will be available via Amazon, with listings expected to roll out imminently.
Sources consulted (web research):
- Double Dutch Expands Premium Mixer Range
- Double Dutch Expands Premium Can Range With Bold New Design
- Double Dutch Expands Premium Can Range With Bold New Design
- Double Dutch Responds To Premium Can Surge
- Double Dutch Debuts New Mixers And Can Redesign
- European Mixer Maker Double Dutch Launches In U S
- Double Dutch Launches In Us
- Double Dutch Mixed Pack 8x150ml Mixers
- Dutch Twins Shaking Global Mixer Market
- Double Dutch Expands Premium Can Range With Bold New Design
Source: BevNET