The News
Solento Organic Tequila, a USDA-certified organic tequila brand, has entered the Florida market through a partnership with Greenlight. The partnership will allow Greenlight to distribute Solento across Florida, connecting the brand to on- and off-premise accounts. The announcement was made in Orlando, FL, and marks a significant step in Solento's national expansion.
Florida’s spirits market is heating up—off‑premise tequila sales are projected to grow 12.4 % year‑over‑year in 2025, and the organic segment is still only 3.1 % of total U.S. spirit volume (Circana data). Solento Organic Tequila plans a 2026 rollout that taps into this niche while offering a super‑premium price point.
Key facts
- Distribution: Solento will be carried in Florida by Greenlight, the regional distributor known for premium craft brands, and also by RNDC, the country’s second‑largest alcohol distributor. The dual‑distributor strategy is designed to leverage both niche expertise and wide reach.
- Products: The launch includes Solento Blanco, Reposado, and Añejo—each produced in small batches from 100 % certified organic blue agave grown over seven years at a single estate in Amatitán, Jalisco (NOM 1480).
- Pricing: Solento Blanco sells for $36.99 per 375 ml bottle, which translates to $73.98 per 750 ml—74 % above the U.S. premium‑organic tequila benchmark of $42.50 per 750 ml. This places Solento squarely in the super‑premium tier.
- Market positioning: Only eight percent of tequila brands carry USDA organic certification, so Solento’s certification gives it a distinct competitive edge within an otherwise narrow niche.
What this means for trade
The high price point and limited distribution footprint require operators to treat Solento as a specialty item rather than a volume driver. Bars and retailers should slot the brand in premium or “special‑occasion” areas of their menus, where guests are willing to pay more for exclusivity.
Because RNDC’s nationwide network is broad while Greenlight focuses on craft accounts, there is an opportunity to coordinate promotion strategies so that each channel reinforces the other without cannibalizing sales. Distributors should monitor inventory levels closely; a misalignment could lead to uneven depletion and missed shelf space.
For retailers looking to differentiate in a market where organic tequila still represents only 3.1 % of total spirit volume, Solento offers a compelling story—organic agave, a certified supply chain, and a price that signals luxury. Capitalizing on this requires clear communication with both the distribution partners and the end‑user: position Solento as an elevated experience rather than a commodity.
By aligning product placement, promotion cadence, and inventory management across RNDC and Greenlight, operators can capture the growing demand for organic tequila while maintaining the exclusivity that justifies Solento’s premium pricing.
Original Press Release
Orlando, FL — Solento Organic Tequila, the award-winning, USDA-certified organic tequila brand celebrated for its additive-free production and purposeful ethos, today announces its Florida distribution partnership with Greenlight. The launch marks a significant milestone in Solento's national expansion, bringing the brand's distinctive approach to craft spirits into one of the country's most dynamic beverage markets.
Greenlight will represent Solento across Florida, connecting the brand to a wide network of on- and off-premise accounts throughout the state. Aaron Chase, President of Florida at Greenlight, spoke to what drew the company to Solento: "We're excited to partner with Solento Tequila and bring such a differentiated offering to our customers. The brand delivers on multiple levels, from exceptional taste and additive-free quality to a purpose-driven story rooted in sustainability and craftsmanship. From its organic production to its use of recycled materials and unconventional design elements, Solento stands out as a true innovator. That authenticity gives our team a powerful platform to connect with consumers and expand the brand's presence in a meaningful way."
Greenlight brings deep market expertise and an established presence across Florida, making it a natural fit for a brand that prizes intention as much as innovation. Solento founder Taylor Steele sees the partnership as a reflection of how the brand approaches everything it does. "Florida has always had a culture all its own built around warm weather, nightlife, beaches, and one of the best hospitality scenes in the country. Those are our people, and we couldn't be more excited," said Steele. "Greenlight's team understands what makes a brand resonate authentically, and that shared sensibility is what will allow us to build something real here."
Solento — a play on "slow sun" in Spanish — is crafted in small batches from sustainably grown, certified organic blue agave sourced from a single estate in Jalisco, Mexico. The brand is distinguished not only by its smooth, sippable expressions but by a holistic commitment to sustainability, from its use of recycled materials in packaging to unconventional design choices that reflect its independent spirit. New placements will roll out across Florida throughout 2026, featuring Solento Blanco, Solento Reposado, and Solento Añejo.
Sources consulted (web research):
Source: BevNET