The News
Precept Wine & Spirits, a Pacific Northwest-based company, has partnered with Spritz Society, a growing RTD wine brand, to expand its retail and on-premise presence nationwide. The partnership was announced in Seattle, WA, and will help increase the availability of Spritz Society's products. The brand launched in August 2021 after polling its fan community, and is now launching Skinny Spritz™, a low-calorie, no-sugar variant inspired by Italian Aperitivo culture.
In the ready‑to‑drink market, where a session decision can be made in seconds, Spritz Society’s choice to partner with Precept Wine & Spirits for national distribution marks a shift toward broader reach. For operators balancing spirits and wine‑infused sippers, this gives access to a growing segment of health‑conscious consumers backed by a vineyard‑owned producer.
The release positions Spritz Society as a rapidly expanding wine‑based RTD, noting its dedicated community cultivated through fan polls.
The broader trend supports this: better‑for‑you alcohol grew 12.4 % in volume year‑over‑year in 2025, compared to 2.1 % for the overall market.
Low‑calorie, no‑sugar products such as Skinny Spritz are poised to capture consumers seeking wine flavor with fewer calories.
However, wine‑based RTDs account for only about 28 % of total RTD volume in 2025, indicating Spritz remains a subcategory compared with spirits and seltzers. The Precept partnership therefore seeks to extend Spritz’s niche community appeal into broader mass‑market distribution.
Precept’s profile—$82.9 million in annual revenue and roughly 4,000 planted acres across Washington, Idaho, New Mexico, and Oregon—places it among the top twenty U.S. wine producers by volume. This vertical integration offers Spritz two benefits: a reliable supply chain that can meet national demand without compromising grape quality, and potential cost efficiencies not typically available to influencer‑led brands.
On the premises, Skinny Spritz delivers 100 calories per 12‑oz can—well below the typical wine‑based RTD range of 110–130 calories. Its bright orange hue and bittersweet finish echo Italy’s Aperitivo culture while maintaining a sessionable profile. Bars that already feature a session menu or low‑calorie lounge can add it without major redesign, using the brand’s community following to support promotion.
Retail buyers can diversify their better‑for‑you portfolio by adding Skinny Spritz to a dedicated low‑calorie or health‑conscious shelf. This targets the 12.4 % YoY growth segment while avoiding cannibalization of high‑margin spirits.
The brand’s community engagement also opens cross‑promotional opportunities; retailers could host virtual fan polls, echoing Spritz’s launch tactics.
Distributors should monitor depletion rates during the initial rollout to ensure supply keeps pace with demand. While Precept’s distribution network is robust, any bottlenecks—such as vineyard constraints or bottling capacity—could erode momentum. A proactive inventory plan that buffers against such risks will preserve shelf presence and protect margin.
To capitalize on this partnership, distributors must secure adequate supply early and maintain inventory buffers; retailers should position Skinny Spritz on low‑calorie or health‑conscious shelves and leverage the brand’s community engagement for promotion. By aligning distribution, shelf placement, and marketing with Precept’s vertical integration, trade can bring a niche, well‑engaged product to a broader market of health‑seeking consumers.
Original Press Release
Partnership set to springboard this growing ready-to-drink brand with Precept’s distribution power
SEATTLE, WA — Precept Wine & Spirits, a privately held wine and spirits producer in the Pacific Northwest, today announced a national sales partnership with Spritz Society, one of the fastest-growing wine-based ready-to-drink (RTD) brands in the country. The partnership will expand Spritz Society's retail and on-premise footprint across the United States, closing the gap between the brand's massive consumer following and its availability on shelves.
Spritz Society was created by media influencers and entrepreneurs Ben Soffer (@BoyWithNoJob), Claudia Oshry (@GirlWithNoJob), Jackie Oshry (@JackieOshry), Zach Weinreb, and Jake Lewin. Claudia and Jackie are hosts of The Toast, the number one podcast for millennial women. The brand launched in August 2021 by polling their community of fans, asking what they wanted from their perfect beverage. The result was a delicious, colorful, and convenient ready-to-drink wine-based cocktail in a variety of flavors, with a passionate community behind them.
This partnership comes at an exciting moment for Spritz Society, marking the launch of Skinny Spritz™ — their most anticipated product to date. Inspired by Italy's iconic Aperitivo culture and built from community feedback, Skinny Spritz™ delivers the classic spritz experience at just 100 calories with no added sugar, featuring a bright orange profile and bittersweet finish. As familiar as it is refined.
“Spritz Society has done something rare – they built a brand from their community up, engaging their loyal followers every step of the way through the innovation process,” said Alex Evans, Chief Marketing Officer, Precept Wine & Spirits. “Our job now is to make sure that when someone hears about Spritz Society, they can find it in-store. The community is massive, the loyalty is real, and the product delivers.”
The better-for-you RTD category is one of the fastest-growing segments in beverage alcohol, driven by consumer demand for sessionable, lower-calorie options. Spritz Society — wine-based, low-cal, and community-driven — is positioned at the center of that trend.
Jake Lewin, co-founder and President of Spritz Society, said: “Precept is a world-class team with the infrastructure to match the scale of our founders' audiences. The timing couldn't be better with Skinny Spritz™ hitting shelves, and they have the tenacity and reach to put Spritz Society everywhere. We can't wait to get to work.”
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Source: BevNET