Spirits Brand Tempted Launches Canned Dirty Shirley on GoPuff in Philadelphia

A fresh entrant in the RTD arena is testing whether a higher‑proof Dirty Shirley can capture the market’s thirst for nostalgia.

Tempted, the brand behind DJ Sommer Ray’s new spirit line, launched its first canned Dirty Shirley on May 14 2026. The product is now available for on‑demand delivery through GoPuff in Philadelphia and in select retail locations such as ShopRite and independent liquor stores.

The RTD cocktail category has been growing at over 15% annually in recent years, while total beverage alcohol sales were down about 2.1% year‑to‑date in early 2026. Tempted’s move into the niche of a canned Dirty Shirley therefore comes as both an opportunistic response to a rising segment and a test of consumer willingness to embrace a higher‑proof option.

The canned version is priced at $12.99 per four‑pack, giving a unit price of roughly $3.25 each. The spirit’s 7 % ABV is noticeably higher than the 5.5 % ABV of Sazerac’s newly acquired Dirty Shirley brand, underscoring Tempted’s intent to offer a stronger RTD while preserving the classic flavor profile.

Tempted plans to expand its online presence across New York, California, Florida and 45 other states. By bypassing traditional wholesale bottling channels and leveraging GoPuff’s on‑demand model, the brand is positioning itself for rapid geographic reach without the need for extensive shelf space.

For on‑premise operators, the 7 % ABV provides a clear marketing hook: a ready‑to‑drink cocktail that can be served as a pour or pre‑mixed option. The lower unit price relative to typical spirit pours also offers a low‑margin yet high‑volume opportunity for venues looking to diversify their RTD menu.

Distributors observing Tempted’s performance in the initial launch window will want to gauge whether online sales exceed early forecasts, as that could signal momentum worth pursuing shelf placement or joint promotional efforts. Meanwhile, retailers may consider how the product fits within existing hard‑tea and seltzer assortments given its distinct proof level.

Bars that emphasize a premium RTD experience should note that Tempted’s higher ABV differentiates it from competitors such as Sazerac’s version, potentially appealing to patrons who prefer a more robust beverage while still enjoying the nostalgic appeal of a Dirty Shirley.