The News
Ron Yates has opened a new tasting room in Hye, Texas, marking their 10th anniversary. The facility spans 8,800 square feet on a 17-acre property at 6676 Highway 290 W. It includes seated tastings, a library wine program, a wood-fired pizza oven, private tasting spaces, and live music. The venue is designed to welcome more guests while maintaining a relaxed, friendly atmosphere.
The Takeaway
- Wine Tourism Expansion: Ron Yates is boosting Texas Wine Country by opening a massive new tasting room that includes private events and live music, which could attract more visitors to the region. The venue’s size and amenities suggest a shift toward hospitality-focused winemaking.
- Elevated Guest Experience: The new facility features a library wine program, wood-fired pizza oven, and 7,000 square feet of covered outdoor seating with vineyard views—details that show Ron Yates is prioritizing comfort and luxury for its guests. This could set a new standard for winery experiences in Texas.
- Anniversary Milestone: The opening marks the winery’s 10th anniversary, which is significant because it shows long-term commitment to the Texas wine scene. With a 17-acre property and a focus on hospitality, Ron Yates is positioning itself as a key player in the growing Texas Wine Country.
Original Press Release
HYE, Texas, March 31, 2026 — Ron Yates has opened a new winery tasting room in Hye, Texas, marking the winery’s 10th anniversary and establishing a new destination on Highway 290 in the heart of Texas Wine Country.
The new 8,800-square-foot tasting room sits on a 17-acre property located at 6676 Highway 290 W and significantly expands the winery’s hospitality experience. Known for producing high-quality wines that reflect both old-world tradition and Texas terroir, Ron Yates is a popular stop for visitors exploring Texas Wine Country.
The new tasting room will be an iconic part of Texas Wine Country with its grand scale, sweeping vineyard views, and elevated amenities. The new facility features seated tastings, a library wine tasting program, a full-service kitchen with a wood-fired pizza oven, private tasting space, and 7,000 square feet of covered outdoor seating with picturesque vineyard views. The venue also includes a stage for live music and space for special events.
“This new tasting room represents the next chapter for Ron Yates,” says founder Ron Yates. “Over the past decade, we’ve built a loyal following. This space allows us to welcome more guests while keeping the fun, relaxed, friendly atmosphere people love. Our goal has always been to make great Texas wine in a place where people want to spend time, and this new venue lets us do that in a bigger way.”
Guests can enjoy a flight of flagship wines at the central tasting bar, or a glass or bottle with seated tastings. A private tasting room is available by appointment for guided experiences featuring limited and library selections with food pairings.
To celebrate the opening, Ron Yates will host a Grand Opening event on Saturday, May 2, 2026, with live music from electronic rock duo Ghostland Observatory. The outdoor festivities will include the release of two new wines from The Get Together boxed wine series at the winery’s Hill Country estate. Tickets are $60 per person and are available on the winery website.
Source: BevNET