The News
San Felice Toscana A.D. 714 has appointed Francesca Giuggioli as Head Winemaker of its Chianti Classico estate, a position she has been preparing for over the past 15 years. She joined the company in 2008 and has worked across three estates—San Felice in Chianti Classico, Campogiovanni in Montalcino, and Bell’Aja in Bolgheri. Her new role emphasizes a balance between terroir, scientific research, and quality winemaking.
The Takeaway
- Tuscan Heritage: Francesca Giuggioli has spent over 15 years working with San Felice Toscana A.D. 714, contributing to the consistent quality of wines across three estates including Chianti Classico, Montalcino, and Bolgheri. Her appointment underscores a deep connection to the region’s terroir and tradition.
- Scientific Approach: Giuggioli brings a balance between traditional winemaking and scientific research, emphasizing respect for raw materials and storytelling through wine. This approach is particularly significant in Chianti Classico, where quality and authenticity are paramount.
- Leadership Evolution: The appointment signals a natural progression within the company, with Giuggioli now leading the Chianti Classico estate. Her role highlights San Felice’s commitment to internal talent and long-term vision for its winemaking operations.
Original Press Release
Castelnuovo Berardenga, Tuscany — San Felice Toscana A.D. 714 is pleased to announce the appointment of Francesca Giuggioli as Head Winemaker of its Chianti Classico estate, marking a natural evolution after more than 15 years of dedication to the historic property.
Born and raised in a region deeply connected to viticulture, Giuggioli developed an early passion for wine and the land. She holds a degree in Viticulture and Oenology from the University of Florence and gained international experience during her academic training before beginning her professional career in Tuscany.
She joined San Felice Toscana A.D. 714 in 2008 and has since played a key role in overseeing production and winemaking across the group’s three estates — San Felice in Chianti Classico, Campogiovanni in Montalcino, and Bell’Aja in Bolgheri — contributing significantly to the overall stylistic identity and consistency of the wines over the years. Today, in her new role, Giuggioli brings together deep respect for raw materials, a strong connection to terroir, and a constant dialogue with scientific research. Her philosophy is simple yet profound: to interpret the territory and tell its story through the glass.
“Francesca’s new role represents the natural evolution of a journey that began many years ago. Her deep knowledge of our vineyards, her sensitivity to the territory, and her constant pursuit of quality make her the ideal person to lead San Felice Chianti Classico’s winemaking today,” said Carlo De Biasi, General Manager of San Felice Toscana A.D. 714. “Her vision perfectly reflects our commitment to excellence and long-term consistency.”
Her appointment comes at a pivotal moment for San Felice’s Chianti Classico estate, which has recently strengthened its enological vision through a collaboration with renowned French consultant Thomas Duclos. This partnership reflects the broader strategic direction of the San Felice group, which includes three Tuscan estates, all united by a shared commitment to quality, research, and precision.
With Giuggioli at the helm of winemaking, the Chianti Classico estate continues to build on its heritage while looking confidently toward the future.
Source: BevNET