The News
Brause, a German craft beverage brand known for its premium non-alcoholic offerings, has launched on US Foods Direct through Mable, expanding its reach to upscale foodservice and hospitality venues across the U.S. The move follows recent partnerships with Ritz-Carlton properties, Lamborghini events, and wellness-focused spaces like WellUp Collective.
The Takeaway
- Premium Non-Alcohol Push: Brause is targeting upscale foodservice and luxury hospitality by launching on US Foods Direct, a move that shows how non-alcoholic drinks are now seen as serious alternatives in premium settings. The brand’s focus on design and flavor aligns with venues looking for more than just soda.
- Luxury Branding Strategy: By partnering with Ritz-Carlton, Lamborghini events, and wellness-focused spaces like WellUp Collective, Brause is positioning itself as a drink that appeals to affluent, health-conscious consumers. This strategy helps the brand stand out in a crowded non-alcoholic market.
- National Expansion Effort: The launch on US Foods Direct marks a key step for Brause in reaching more venues nationwide. By working with Mable, they’re tapping into a broader distribution network, which is crucial for growing their presence beyond just select high-end locations.
Original Press Release
The award-winning German craft beverage brand deepens its presence in premium foodservice, luxury hospitality, and high-end lifestyle venues across the U.S.
MIDWAY, Utah, March 31, 2026 — Brause, the award-winning premium German craft beverage brand, today announced its launch on US Foods Direct through Mable, expanding national access to one of the fastest-rising premium non-alcoholic beverage brands in the market.
The launch marks another major step in Brause’s continued push into premium foodservice and hospitality, where the brand is increasingly being selected by operators looking for a more elevated non-alcoholic option for discerning guests. Known for its distinctive flavor profiles, premium positioning, and refined visual identity, Brause is building momentum as a go-to choice for venues that want something more thoughtful than traditional soda and more design-forward than standard NA offerings.
In recent months, Brause has expanded its presence across a growing mix of premium hospitality, events, and enthusiast-driven retail channels. The brand has partnered with select Ritz-Carlton properties, premium corporate events in Deer Valley, and The Landing Hotels in Minnesota. Most recently, Brause was featured at a major VIP event hosted in partnership with Lamborghini South Dade and WellUp Collective, further underscoring its resonance with luxury, performance, and wellness-oriented audiences.
Brause has also found strong traction in a unique set of high-character retail environments, including select auto and motorcycle shops that blend rugged authenticity with a premium customer experience. These placements reflect the brand’s broader appeal to operators and communities that value craftsmanship, taste, and culture.
“Brause was built to offer a more elevated and intentional kind of refreshment,” said Amna Mettmann, Founder of Brause. “We are seeing strong demand from premium hospitality, foodservice, and lifestyle partners who want a non-alcoholic option that feels genuinely special. Launching on US Foods Direct through Mable is an exciting step in making Brause more accessible nationwide while staying true to the premium spaces where the brand fits best.”
As consumer demand for better non-alcoholic options continues to grow, Brause is carving out a distinct lane at the intersection of premium taste, modern lifestyle, and foodservice relevance. Rather than competing as a mass soda or a functional wellness drink, Brause is emerging as a leading premium NA choice for operators seeking a beverage that feels elevated, versatile, and culturally resonant.
With nationwide availability through US Foods Direct via Mable, Brause is now positioned to serve a broader range of foodservice buyers looking to bring a differentiated premium non-alcoholic offering to their menus, events, and guest experiences.
Source: BevNET
