The News
Karma Water is expanding its Sam’s Club relationship with an online-exclusive 18-count Probiotic Stick Pack Variety Pack on SamsClub.com, priced at $19.98. The pouch bundles six Berry Cherry, six Blueberry Lemonade, and six Strawberry Lemonade stick packs—three of the brand’s best-selling flavors—and follows Sam’s-exclusive 12-packs of ready-to-drink Karma Probiotic Water. Leadership described the pouch as a deliberate move into portable, add-to-water functional hydration beyond the bottle. Brad Coleman, Vice President of Sales, tied the launch to strong Sam’s performance for RTD variety packs and rising demand for on-the-go formats.
Why retailers and distributors should care
- Format expansion, not a one-off SKU — Stick packs let Karma occupy travel, gym, and desk occasions where bottles are awkward; for Sam’s, it deepens the same member relationship with a second logistics shape (RTD case vs. e‑commerce pouch).
- Online-only is a testbed — Exclusivity at SamsClub.com signals controlled inventory and clear attribution for both partners before any potential club-floor expansion.
- Variety-as-value — An 18-count mix of three proven flavors is a straightforward value story for warehouse members comparing cost per stick vs. single-flavor bulk elsewhere.
- Broader Karma footprint — The About copy still positions Karma nationally across Walmart, Sam’s Club, H-E-B, Wegmans, and Amazon; this launch is a wedge for probiotic stick packs inside an already-scaled club account.
If you are building sets in functional hydration or gut-health adjacencies, this pouch is a useful datapoint: club retailers are willing to merchandise probiotic delivery systems beyond chilled RTD when the brand has proof of sell-through.
Original Press Release
New online-exclusive offering features three best-selling flavors in a convenient, on-the-go format.
Rochester, N.Y.— Karma Water is expanding its partnership with Sam’s Club with the launch of a new 18-count Probiotic Stick Pack Variety Pack, available now exclusively online at SamsClub.com.
The new stick pack offering builds on Karma Water’s existing presence at Sam’s Club, where the brand already offers exclusive variety 12-packs of its ready-to-drink Karma Probiotic Water. The launch marks a strategic expansion into a new format, giving consumers more ways to experience Karma’s functional hydration beyond the bottle.
The 18-count variety pack includes six Berry Cherry, six Blueberry Lemonade, and six Strawberry Lemonade stick packs—three of Karma Water’s best-selling flavors—offering Sam’s Club members both variety and value in a convenient, portable format.
Designed for flexibility and ease of use, Karma’s Probiotic Stick Packs allow consumers to transform water into a functional beverage with probiotics and vitamins anytime, anywhere. The portable format is ideal for use at home, at work, at the gym, or while traveling.
“This launch is a natural extension of our partnership with Sam’s Club and our broader strategy to expand how consumers can engage with the Karma brand,” said Brad Coleman, Vice President of Sales at Karma Water. “We’ve seen strong performance with our ready-to-drink variety packs at Sam’s, and this new stick pack format allows us to meet growing demand for portable, functional hydration in a way that fits seamlessly into consumers’ daily routines.”
The launch reflects continued consumer demand for convenient hydration products that align with wellness-focused lifestyles. Stick packs continue to gain traction as a portable, customizable format that offers consumers an easy way to support hydration throughout the day.
With the addition of stick packs, Karma Water continues to evolve its product portfolio while strengthening its presence with key retail partners. The Karma Water 18-count Probiotic Stick Pack Variety Pack is available now for $19.98, exclusively at Sam’s Club.
About Karma Water:
Karma Water is a functional hydration brand committed to making wellness more convenient, approachable, and enjoyable. Known for its innovative beverage formats and wellness-forward formulations, the brand offers a growing portfolio of products designed to support modern, active lifestyles, including Karma Probiotic Water, Karma Energy Water, and Karma Stick Packs. Headquartered in Pittsford, N.Y., Karma Water is distributed nationally through leading retailers including Walmart, Sam’s Club, HEB, Wegmans, and Amazon.
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