Spirits Brand Launches Parfum de Pickle Juice Fragrance with Unique Acetic Acid Technology
The Pickle Juice Company is launching a new fragrance called Parfum de Pickle Juice that combines performance and scent for athletes.
Spirits - Tagged "Functional Beverages"
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Mingle Mood Unveils Pomegranate Spark for Spirits Industry Impact
Mingle Mood by Mingle Mocktails is launching Pomegranate Spark, a functional drink with aphrodisiac botanicals like rose and cardamom, designed to elevate mood for social occasions. The product drops on April 1st with a discount code.
Dora’s Naturals Exhales New Spirits Distribution Platform
Dora’s Naturals is launching a new division called Exhale Beverage Distributors to focus on non-alcoholic and functional drinks, like the New Brew seltzers that use kratom and kava as an alternative to alcohol.
VAHDAM Launches Ashwagandha Coffee in 1,000 Target Stores, Boosting Functional Beverage Growth
VAHDAM is launching a coffee with ashwagandha in 1,000 Target stores starting May 2026, aiming to offer a calm energy drink with functional ingredients.
Hiyo Expands Nationwide Distribution with Target
Hiyo is expanding into 2,000 Target stores with its organic social tonics, offering a non-alcoholic alternative that blends functional ingredients with fresh fruit flavors for mindful moments.
Super Seltzer Expands New England Distribution with Bold Packaging
Super Seltzer is launching at Seasons Corner Market in New England, offering sparkling water with electrolytes and vitamins in three bold flavors. The brand is positioning itself as a better-for-you alternative to sugary or overly processed drinks.
Barsmith Launches Functional RTD Non-Alcoholic Line for Wellness-Driven Consumers
Barsmith is launching a new line of non-alcoholic RTD cocktails with functional ingredients like L-Theanine and magnesium, targeting drinkers who want the ritual of a cocktail without alcohol. The products are designed to offer calm focus and a better next day.
Vital Seltzer Launches with Crisp, Clean Hard Seltzer Formula
Vital Premium Hard Seltzer is launching in Nashville with a sugar cane base, real fruit juice, and electrolytes for a cleaner taste that feels good too.
heywell Unveils LTO Calm + Restore Sparkling Flavor for Beverage Industry Expansion
heywell is launching a new limited-time flavor called calm + restore sparkling green apple pineapple, which they say is designed to help people feel balanced and refreshed. The brand is expanding its presence with new retail partnerships and events.
Wild Tonic's $761K Raise Boosts Spirits Distribution Expansion
Wild Tonic just raised over $700k through Wefunder, which is a big deal for a small brand like them. They're using the money to expand and make new drinks, especially functional ones that are good for your gut and give you energy without all the junk.
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