Spirits Packaging Revamp: Sweetheart of Rodeo Bourbon Keeps 90 Proof
Koopers Whiskey has refreshed the look of its award-winning Sweetheart of Rodeo Bourbon without changing the product inside.
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Koopers Whiskey has refreshed the look of its award-winning Sweetheart of Rodeo Bourbon without changing the product inside.
GENOVÈS, a new British non-alcoholic beverage brand, has launched its first product: a premium, alcohol-free gin & tonic with adaptogens.
Union Horse Distilling Co. Announces Limited-Release “Match Day” American Straight Whiskey - relevant news for the beverage industry.
Passoã is launching a new black bottle with a transparent window to highlight its orange passion fruit liqueur, part of a summer campaign called 'Taste the Sunset' starting in June 2026.
Tequila Tromba has launched a 3.75L Extra Grande Blanco tequila, the largest format available in the U.S., offering more value and sustainability benefits.
Zing Zang is releasing a limited-edition Bloody Mary Mix bottle to celebrate America’s 250th anniversary, with $50,000 donated to the USO.
Urb has launched Highlandia, a new THC-infused beverage and gummy brand offering travel-inspired seltzers, gummies, and full-strength THC bottles.
Botanic Tonics Celebrates America’s 250th Anniversary with Limited-Edition feel free CLASSIC Bottle - relevant news for the beverage industry.
Old Fitzgerald is auctioning three rare pre-Prohibition bourbons for charity, offering a glimpse into the brand's history.
Crystal Head Vodka has released a limited-edition camo bottle called the Camo Edition, set for 2026 as a premium spirits release.
Ten Years In, Nosotros Tequila & Mezcal Unveils Its First Bottle Redesign - relevant news for the beverage industry.
Ten Years In, Nosotros Tequila & Mezcal Unveils Its First Bottle Redesign - relevant news for the beverage industry.