Spirits Jägermeister Launches D.I.C.S. Division on Ice‑Cold Shot R&D
Jägermeister is launching a playful division called D.I.C.S. to highlight the importance of serving their product ice cold.
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Spirits: Sazerac Invests in 818 Tequila, Secures U.S. Distribution Rights
Sazerac Announces Strategic Partnership and Financial Investment in 818 Tequila - relevant news for the beverage industry.
Spirits: Solento Organic Tequila Secures Michigan Deal With Imperial Beverage
Solento Organic Tequila Launches in Michigan With Imperial Beverage - relevant news for the beverage industry.
Celsius Debuts Limited‑Edition Vibe Flavor at LA Soccer Classic Retail in US/Canada
CELSIUS Launches Limited-Edition ELECTRIC VIBE, a Sparkling Tropical Freeze Flavor Inspired by Soccer Culture - relevant news for the beverage industry.
Tree Time launches on Arbor Day (Apr 24), Wye Hill enters THC RTD market
Tree Time, a female-founded THC seltzer brand, launches on Arbor Day with a range of flavor-forward sparkling beverages.
Nationwide Rollout of FDA‑GRAS Functional Vibes Beverages Begins May 15
Vibes Beverages Launches May 15 With Functional Social Tonics Built to Support Your Everyday Journey — Not Interrupt It - relevant news for the beverage industry.
Buffalo Trace Distillery Announces the Grand Opening of The John G. Carlisle Cafe
Buffalo Trace Distillery Announces the Grand Opening of The John G. Carlisle Cafe - relevant news for the beverage industry.
Captain Morgan Introduces Piña Colada-Inspired RTD Line With New Colada Variety Pack
Captain Morgan Introduces Piña Colada-Inspired RTD Line With New Colada Variety Pack - relevant news for the beverage industry.
Pursuit Spirits Named Rye Highlight of 2026 Whiskey Row Private Selection
Pursuit Spirits has been chosen to represent the 2026 Whiskey Row Series, featuring a special rye whiskey.
Spirits Brand London Liqueur Co Expands U.S. On‑Premise Presence via OneBarUSA
London Liqueur Co. is teaming up with OneBarUSA to get more national on-premise sales in the U.S.
Spirits Brand Rally Launches Pickle Juice Shot with 45% Cramp Relief Research
Rally Launches a Pickle Juice Shot to Challenge the Sports Hydration Category - relevant news for the beverage industry.
Spirits Distributors Massanois to Deliver See the Elephant Amaro in NY, NJ & CT
See the Elephant Amaro, an American-owned Italian amaro made from arugula, has partnered with Massanois to distribute it in New York, New Jersey, and Connecticut.