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San Marzano introduced Tramari by Pietro Terzini to the U.S. market on April 7, 2026, with an exclusive preview dinner in Miami Beach. The event was held at Forte dei Marmi and featured Tramari Rosé reimagined by artist Pietro Terzini. The collaboration included Ethica Wines as the U.S. importer.
The San Marzano launch in Miami focuses on culture rather than a straightforward product debut. By pairing Milan‑based artist Pietro Terzini’s text‑heavy design with a Primitivo rosé, the winery frames its brand as part of a dialogue between wine and contemporary art—a tactic used by only eight percent of U.S. producers.
Tramari Rosé is listed at about $16 per 750 ml, roughly six percent above the average price for imported Italian rosés in the off‑premise channel ($14.99). This places the bottle squarely in the premium $15–$25 segment, a space that has grown by 37 percent since 2020 thanks to artist collaborations and lifestyle narratives.
The event is described as an exclusive preview rather than a full launch. Because reach is limited, early buzz will be concentrated among tastemakers, media personalities, and club members at Forte dei Marmi and SOPRA. Distributors face a short‑term depletion cycle: inventory is scarce and demand could surge. Without a plan for wider distribution, the shelf life of this press‑release wine will be brief.
San Marzano’s 1,500‑hectare estate in Puglia and network of more than 1,200 growers give it capacity for a broader rollout. The 2024 vintage is already sold out on the producer’s website, showing how fast supply can be exhausted when demand matches a curated story.
Retailers can use Tramari Rosé’s six‑percent premium price and artist label to create a status symbol and spark conversation. This differentiates the wine from the crowded Italian rosé market, which accounts for 18 % of U.S. imports. Bars and restaurants could add Tramari Rosé to a curated rosé menu, reinforcing a boutique image and attracting patrons interested in artisanal storytelling.
Distributors face a choice: keep the wine exclusive, leveraging its limited‑edition appeal, or expand distribution to reach broader market share. If a steady supply line can be secured, positioning Tramari Rosé as a premium add‑on is preferable to treating it as an all‑or‑nothing SKU; without that, early buzz may fade before the wine finds lasting shelf space.
Limited‑edition artist labels are used by only eight percent of U.S. wine brands—a rare tactic that can carve out a niche but also risk falling short if demand does not persist after the preview.
Original Press Release
Miami, FL – April 7, 2026 – San Marzano officially introduced Tramari by Pietro Terzini to the U.S. market with an exclusive preview dinner held at Forte dei Marmi in Miami Beach. The event marked the U.S. debut of the collaboration, bringing together wine, art, and contemporary Italian culture in an intimate and highly curated setting, in partnership with its U.S. importer, Ethica Wines.
The evening featured a seated dinner centered around Tramari Rosé, reimagined through the creative vision of Italian artist Pietro Terzini. Guests included a curated mix of media, tastemakers, industry leaders, and personalities from the worlds of sport, fashion, and art, creating a dynamic environment for connection, exchange, and discovery.
Following the dinner, the experience continued at SOPRA, the exclusive members-only club located upstairs at Forte dei Marmi, where guests gathered for a lively after-party, further extending the evening in a vibrant and social atmosphere.
Part of San Marzano’s Tramari project, Pietro Terzini transforms the iconic rosé into a cultural statement. The label becomes a canvas for Terzini’s signature text-based artwork, featuring the now-recognizable message: “Just one more glass amore mio.” The project highlights Tramari’s identity as a fresh, contemporary, and lifestyle-driven wine, bridging the worlds of art, design, and wine culture.
Pietro Terzini is a Milan-based contemporary artist known for his bold, text-driven works that blend irony, emotion, and popular culture. His creations have been exhibited internationally and are recognized for their ability to engage audiences through simple yet powerful messages. With Tramari, Terzini brings his artistic language into the world of wine, redefining the label as a medium of expression.
The Miami preview represents the first step in the U.S. rollout of Tramari by Pietro Terzini, reinforcing San Marzano’s commitment to innovation and its ability to engage new audiences through culturally relevant collaborations.
Sources consulted (web research):
- San Marzano Debuts Tramari Pietro 130000372
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- Pietro Terzini
- Tramari Rose Di Primitivo Salento Igp Edizione Pietro Terzini Box Da…
- San Marzano Tramari Rose Di Primitivo 2024
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- San Marzano Wines
Source: BevNET