Spirits Market Surges to $198 Billion by 2032 on Craft Mixology Wave
The liqueur market is booming, with premium products and craft mixology driving growth toward a massive valuation by 2032,
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The liqueur market is booming, with premium products and craft mixology driving growth toward a massive valuation by 2032,
Jake Norris, the master distiller behind Stranahan’s and Laws Whiskey House, is launching a new whiskey project called The Curated Barrel Project, featuring a 7-year-aged bourbon finished in specialty barrels, with the first release set for April 2026.
UNBRIDLED SPIRIT is a new bourbon brand created by India Robinson, a Kentucky-born Black founder who wants to position bourbon as the drink of celebration, not just loss. She’s bringing the 'champagne of bourbon' to the table with a focus on milestones and big wins.
Iron Smoke Distillery and John Petrucci are launching their third collaboration, Rock the Barrel 3 – Brown Butter Bourbon, at Hard Rock NYC with a live event featuring Q&A sessions and performances by Mt. Juliet.
Kings County Distillery has sold its one-millionth bottle, marking a major milestone for an independent craft distiller and celebrating the moment with a special release and a permanent display of the millionth bottle in their Boozeum.
Rocket Vodka, made from 100% apples, is launching in Los Angeles and Southern California with Liftoff Brands, aiming to tap into the region’s growing celebration culture ahead of the LA28 Olympics.
The global brandy and cognac market is on a steady upward trajectory, with premiumization and heritage driving growth as consumers increasingly favor aged spirits over mass-produced options.
J. Rieger & Co. is getting ready to welcome the 2026 FIFA World Cup with a series of cocktail and whiskey experiences in Kansas City, including tours, tastings, and a special bar dedicated to soccer fans.
Blue Note Bourbon is back with its third annual Special Reserve, a limited blend of casks from Kentucky and Tennessee that’s bottled at 119 proof. The release highlights the brand's commitment to crafting complex, nuanced whiskey that honors Memphis’ blues heritage.
Chicken Cock Whiskey is reimagining its speakeasy in Louisville as 'The Coupe,' a new cocktail destination that blends the brand's 1856 heritage with modern, immersive experiences. The relaunch includes exclusive events and collaborations like Mover & Shaker’s pop-up during an opening weekend celebration starting March 26.
Faccia Brutto Spirits has teamed up with Peter Luger Steak House to create a new amaro called Lugermeister, inspired by German Kräuterlikör and made with botanicals like licorice root and juniper berry. The collaboration marks Faccia Brutto's first restaurant partnership and highlights their signature approach of blending traditional flavors with modern twists.
Ketel One Vodka is redefining the martini as a daytime drink with Patrick Schwarzenegger in a new creative that shows how cocktails can be enjoyed anytime, not just after dark.