Fósforo Tequila Launches Highland Expression in Los Altos Region
Fósforo, a tequila brand, has launched a blanco tequila made in the Los Altos region of Jalisco, known for its floral and citrus notes.
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Filmland Spirits' Moonlight Mayhem! 2 Becomes Most Awarded Double Gold at SFWSC, TAG
Filmland Spirits' limited-edition bourbon, Moonlight Mayhem! 2 The White Port Wolf, won double gold at two major spirit competitions this year.
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Oath Sparkling Energy + Protein Launches April 19 in Target
Trove Nutrition has launched Oath Sparkling Energy + Protein, a new energy drink with 100mg of natural caffeine and 10g of complete protein, available in Target starting April 19, 2026.
Spirits: Buffalo Trace Unveils Oldest Age-Stated Bourbon, Eagle Rare 30
Buffalo Trace Distillery has released Eagle Rare 30, its oldest age-stated bourbon, marking a new milestone in extended maturation.
Spirits: Nora Furst Joins Straightaway Cocktails as Innovation Director
Straightaway Cocktails has hired Nora Furst to lead its innovation efforts, bringing her expertise in global flavors and hospitality to the brand.
Spirits Awards Highlight Luba’s Silver, Bronze and Commended Wins
Luba Earns Multiple Honors at the World Alcohol-Free Awards - relevant news for the beverage industry.
The Cycle Launches Phase‑Specific Hormonal Wellness Drinks Nationwide at Sprouts
The Cycle launches two new functional beverages, Peri Comfort and Meno Comfort, targeting women’s hormonal stages like period and perimenopause, expanding in Sprouts this spring.
Spirits Event Unveks Jadakiss' Culture-Driven 4/20 Experience in Brooklyn
A 4/20 celebration in Brooklyn blends music, cannabis culture, and premium lifestyle experiences with a focus on intention, creativity, and community.
COOP NeuroRefreshers Donates 20% BOGO Proceeds to Neurodiversity Fund
Drink for a Cause: COOP NeuroRefreshers Donates 20% of BOGO Proceeds for Neurodiversity Celebration Month - relevant news for the beverage industry.
Full Throttle Red Apple Launches 16oz Cans Nationwide
Full Throttle Introduces Red Apple, A Bold New Flavor Built on American Grit - relevant news for the beverage industry.
Indri Single Malt Wins 'Best Special Design' at World Whiskies Awards 2026
Indri Single Malt Indian Whisky has won the 'Best Special Edition Design' award at the World Whiskies Awards 2026 for its Diwali Collector’s Edition 2025, making it the first Indian brand to achieve this honor.
NOS Grand Prix Guava Flavor Launches in Spirits Category
NOS Energy Drink has launched a new flavor called Grand Prix Guava, combining guava and peach for a high-performance energy drink.
PATRÓN 100 Tequila Launches 100% Tahona Process, 100 Proof Release
Meet PATRÓN 100: A 100 Proof Tequila Born From 100% Tahona Tradition - relevant news for the beverage industry.