Spirits Malört Seeks World Record Shot Event in Chicago for Ravenswood Charity
Malört Attempts World Record for Largest Mass of People Taking a Shot of Malört at the Same Time - relevant news for the beverage industry.
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Featured Spirits
Filmland Spirits' Moonlight Mayhem! 2 Becomes Most Awarded Double Gold at SFWSC, TAG
Filmland Spirits' limited-edition bourbon, Moonlight Mayhem! 2 The White Port Wolf, won double gold at two major spirit competitions this year.
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Spirits: Tequila Tromba Unveils 3.75‑L Extra Grande, $74.99, 65% Less Glass
Tequila Tromba has launched a 3.75L Extra Grande Blanco tequila, the largest format available in the U.S., offering more value and sustainability benefits.
Thus final answer.High Rise Beverage Climbs to U.S. #2 Hemp THC Supplier, 17‑State Distribution
High Rise Beverage Co., based in Charleston, has become the second-largest hemp THC beverage supplier in the U.S. by 2026, with a 206% increase in sales compared to the previous year.
1776 bourbon review: James E. Pepper's 100-proof pour and what to buy
1776 bourbon is James E. Pepper's 100-proof straight bourbon—not Philadelphia Distilling. I cover taste, MGP sourcing, rye vs bourbon in the line, and which bottle I'd grab at $30.
1792 bourbon review: what Small Batch tastes like and which bottle I'd buy
1792 Small Batch is a spicy, NAS Kentucky bourbon around $25–30 from Barton. I explain the taste, the old 8-year label, and which expression in the lineup is worth your shelf space.
Old Forester bourbon business model: how Brown-Forman makes money on the shelf
Old Forester is Brown-Forman's founding brand—volume bourbon at the bottom, Whiskey Row premiums at the top, and a Louisville homeplace tying it together. Here is the model in plain terms and what it means when you buy.
C4 Pink Lemonade Debuts Nationally; Hawaiian Punch & Cherry Cola Retailer Exclusives
C4 Energy is launching a new pink lemonade flavor for the 2026 summer season, along with two exclusive retailer launches.
New Riff 10‑Year‑Old Straight Bourbon & Rye, Limited to Whiskey Club (June 4)
New Riff Distilling has released two 10-year-old whiskey blends, a bourbon and a rye, joining their High Note limited edition line.
Spirits: Mexican Distillates' Carreta de Oro Wins Triple Gold at 2026 Agavos
Carreta de Oro Tequila Sweeps 2026 Agavos Awards - relevant news for the beverage industry.
TRIP Launches Tropical Mango, Adds Walmart & Costco Distribution
TRIP Makes It Official: This Summer, Find Your Calm in the Chaos with Our New Tropical Mango Flavor - relevant news for the beverage industry.
Kinky Blue: The 17% berry liqueur for your next punch bowl
Kinky Blue is a 17% liqueur. It's much weaker than a standard 40% spirit. Here is what it tastes like, what I mix it with, and when I skip it.
Perro Verde Mezcal: The Premium Playbook Behind Benicio del Toro's Oaxaca Bet
Perro Verde launched in the US in late 2024 with three small-batch expressions, a fifth-generation Oaxacan palenque partner, and a California-first distribution strategy aimed at luxury sipping—not bar-volume mezcal.