TRIP Launches Tropical Mango, Adds Walmart & Costco Distribution
TRIP Makes It Official: This Summer, Find Your Calm in the Chaos with Our New Tropical Mango Flavor - relevant news for the beverage industry.
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Featured Spirits
Breckenridge Debuts Breck Vodka Seltzer – 5% ABV, Four Flavors; Colorado Launch
Breckenridge Distillery, a top award-winning Colorado craft distillery, has launched Breck Vodka Seltzer, a new ready-to-drink line with four flavors at 5% ABV.
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Kinky Blue: The 17% berry liqueur for your next punch bowl
Kinky Blue is a 17% liqueur. It's much weaker than a standard 40% spirit. Here is what it tastes like, what I mix it with, and when I skip it.
Perro Verde Mezcal: The Premium Playbook Behind Benicio del Toro's Oaxaca Bet
Perro Verde launched in the US in late 2024 with three small-batch expressions, a fifth-generation Oaxacan palenque partner, and a California-first distribution strategy aimed at luxury sipping—not bar-volume mezcal.
Cheech & Chong Launch 25mg Hemp THC Shots with Rapid Onset in Liquid Format
Cheech & Chong Light Up the Drink Aisle with "Legends Shots" - relevant news for the beverage industry.
Convenience Stores Receive Vibes' Zero‑Calorie Kava Seltzer Hot Tropic on June 5
Vibes Launches Hot Tropic: A Kava-Powered Functional Tonic Built for the Modern Social Occasion - relevant news for the beverage industry.
Cîroc Becomes Official Vodka Partner of U.S. SailGP Team Ahead of New York Race
CÎROC has partnered with the U.S. SailGP Team to be their official vodka partner ahead of a major race in New York City.
Milam & Greene Releases Live Oak Bourbon, Adds to Wildlife Collection
Milam & Greene has released a new bourbon called Live Oak as part of its Wildlife Collection, inspired by the live oak trees in Blanco, Texas.
Spirits Centenario Tequila Launches “Todo o Nada” Campaign on TV, Digital
Centenario Tequila Declares "Todo o Nada" in New Campaign: A Celebration of Mexican Greatness - relevant news for the beverage industry.
Spirits Teez Launches Eight‑Can Hard Tea Pack with Real Ingredients on East Coast June 5
Teez, a New RTD Brand, Rethinks Hard Tea With Cleaner Ingredients and No Artificial Sweeteners - relevant news for the beverage industry.
Bozal mezcal explained: what I buy first, how it tastes, and which bottle fits you
Bozal mezcal blends cultivated Espadín with wild agaves in ceramic bottles. I start with Ensamble around $50; here is the full lineup, how smoky it really is, and which bottle to buy for sipping vs cocktails.
Fukano whisky explained: Japanese rice whisky, shochu roots, and which bottle to buy first
Fukano whisky comes from a 200-year-old Kumamoto shochu house that ages rice spirit in oak. Here is what it tastes like, how it differs from barley Japanese whisky, and which bottle to buy if you drink bourbon, Scotch, or shochu.
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High Coast whiskey: what happened to Box Distillery—and which Swedish bottle to buy first
High Coast distills Swedish single malt. Their Origins range—Älv, Hav, Timmer, Berg—runs about $63–70 in the US. Start with Hav unless you want vanilla (Älv) or sherry (Berg).