Spirits Lucas Bols Launches North America Bols Cocktail Battle, April‑May Entry Window
Lucas Bols Launches "Bols Cocktail Battle" in North America as Part of Global Bartender Competition - relevant news for the beverage industry.
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Featured Spirits
Olia Launches Wefunder for First RTD Olive Leaf Tea, 14× Green‑Tea Antioxidants
Olia has launched a new iced tea with olive leaf extract, offering more antioxidants than green tea and aiming to be a functional beverage with wellness benefits.
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Arvos Acquires Père Olive, Strengthening Chilled Mediterranean Distribution in Europe
Arvos has acquired Père Olive, a Belgian company known for chilled Mediterranean products, to strengthen its presence in the table olive category.
Elijah Craig 108-Proof 2026 PGA Commemorative Bourbon Released
Elijah Craig Launches 108-Proof 2026 PGA Championship Commemorative Edition Bourbon - relevant news for the beverage industry.
Fósforo Tequila Launches Highland Expression in Los Altos Region
Fósforo, a tequila brand, has launched a blanco tequila made in the Los Altos region of Jalisco, known for its floral and citrus notes.
Oath Sparkling Energy + Protein Launches April 19 in Target
Trove Nutrition has launched Oath Sparkling Energy + Protein, a new energy drink with 100mg of natural caffeine and 10g of complete protein, available in Target starting April 19, 2026.
Spirits: Buffalo Trace Unveils Oldest Age-Stated Bourbon, Eagle Rare 30
Buffalo Trace Distillery has released Eagle Rare 30, its oldest age-stated bourbon, marking a new milestone in extended maturation.
Spirits: Nora Furst Joins Straightaway Cocktails as Innovation Director
Straightaway Cocktails has hired Nora Furst to lead its innovation efforts, bringing her expertise in global flavors and hospitality to the brand.
Spirits Awards Highlight Luba’s Silver, Bronze and Commended Wins
Luba Earns Multiple Honors at the World Alcohol-Free Awards - relevant news for the beverage industry.
The Cycle Launches Phase‑Specific Hormonal Wellness Drinks Nationwide at Sprouts
The Cycle launches two new functional beverages, Peri Comfort and Meno Comfort, targeting women’s hormonal stages like period and perimenopause, expanding in Sprouts this spring.
Spirits Event Unveks Jadakiss' Culture-Driven 4/20 Experience in Brooklyn
A 4/20 celebration in Brooklyn blends music, cannabis culture, and premium lifestyle experiences with a focus on intention, creativity, and community.
COOP NeuroRefreshers Donates 20% BOGO Proceeds to Neurodiversity Fund
Drink for a Cause: COOP NeuroRefreshers Donates 20% of BOGO Proceeds for Neurodiversity Celebration Month - relevant news for the beverage industry.
Full Throttle Red Apple Launches 16oz Cans Nationwide
Full Throttle Introduces Red Apple, A Bold New Flavor Built on American Grit - relevant news for the beverage industry.