Industry First Zero‑Sugar, Electrolyte‑Infused THC Drinks by Better Than Booze
Better Than Booze Disrupts the THC Beverage Category with Industry-First Zero-Sugar, Electrolyte-Infused Hemp Drinks - relevant news for the beverage industry.
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Featured Spirits
Filmland Spirits' Moonlight Mayhem! 2 Becomes Most Awarded Double Gold at SFWSC, TAG
Filmland Spirits' limited-edition bourbon, Moonlight Mayhem! 2 The White Port Wolf, won double gold at two major spirit competitions this year.
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Round Barn Distillery Opens Lighthouse Series with Watchman Barrel-Strength Bourbon
Southwest Michigan’s Round Barn Distillery debuts the Lighthouse Series with Watchman, an eight-year barrel-strength bourbon bottled unfiltered in a run of 804 hand-numbered bottles.
Spirits: Artisan Casks 2026 Holds 32y Macallan, 30y Laphroaig, 34y Mortlach
Artisan Casks, a private cask program from The Artisanal Spirits Company, is launching its 2026 portfolio featuring rare whiskies like a 32-year-old Macallan and a 34-year-old Mortlach.
Spirits Brand ALB Vodka Secures Publix Distribution Across Southeast
ALB Vodka has expanded into Publix stores across the Southeast, marking a major retail milestone for the brand.
Spirits: Jägermeister Launches Limited‑Time Orange Variant, 33% ABV
Jägermeister has launched a new limited-time citrus flavor, Jägermeister Orange, that brings a fresh twist to its iconic brand with a focus on summer energy and social moments.
Unwell Energy Debuts Limited‑Edition Red, White & Blueberry at Target May 10
Unwell Beverages Kicks Off the Summer with the Launch of “Red, White, and Blueberry” Energy - relevant news for the beverage industry.
Vibes Beverages Assembles Affiliate and Influencer Team for DTC Scale
Vibes Beverages said it hired an ecommerce bench focused on affiliates, influencers, and wellness media partners to drive direct sales at launch—not relying on shelf placement alone.
Olia Launches Wefunder for First RTD Olive Leaf Tea, 14× Green‑Tea Antioxidants
Olia has launched a new iced tea with olive leaf extract, offering more antioxidants than green tea and aiming to be a functional beverage with wellness benefits.
Shirley Temple Protein Soda Debuts, 10g Protein, 3g Prebiotic Fiber, Zero Sugar
PRODA has launched the world’s first Shirley Temple protein soda, combining nostalgia with nutrition by offering 10g of protein and 3g of fiber in a zero-sugar, sparkling beverage.
Angel Yeast Unveils AngeoPro Protein at Vitafoods Europe 2026
Angel Yeast at Vitafoods Europe 2026, Pioneering Global Nutrition and Health Trends with AngeoPro™ Yeast Protein USA - English USA - Deutsch USA - Français USA - español - relevant news for the beverage industry.
BevNET New Beverages Roundup Spotlights Vibes DTC Functional Entry
BevNET’s weekly new-beverages gallery flagged Florida-based Vibes as a new functional ANA entrant launching DTC-first with separate Social, Energy, and Chill need-states.
Spirits Deal: RYTHM Partners with Chicago’s Navy Pier for 12‑oz THC Cans Launching May 22
Navy Pier has partnered with RYTHM, a Chicago-based THC beverage company, to offer its hemp-derived THC drinks at the venue.