Tree Time launches on Arbor Day (Apr 24), Wye Hill enters THC RTD market
Tree Time, a female-founded THC seltzer brand, launches on Arbor Day with a range of flavor-forward sparkling beverages.
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Nationwide Rollout of FDA‑GRAS Functional Vibes Beverages Begins May 15
Vibes Beverages Launches May 15 With Functional Social Tonics Built to Support Your Everyday Journey — Not Interrupt It - relevant news for the beverage industry.
Buffalo Trace Distillery Announces the Grand Opening of The John G. Carlisle Cafe
Buffalo Trace Distillery Announces the Grand Opening of The John G. Carlisle Cafe - relevant news for the beverage industry.
Captain Morgan Introduces Piña Colada-Inspired RTD Line With New Colada Variety Pack
Captain Morgan Introduces Piña Colada-Inspired RTD Line With New Colada Variety Pack - relevant news for the beverage industry.
Pursuit Spirits Named Rye Highlight of 2026 Whiskey Row Private Selection
Pursuit Spirits has been chosen to represent the 2026 Whiskey Row Series, featuring a special rye whiskey.
Spirits Brand London Liqueur Co Expands U.S. On‑Premise Presence via OneBarUSA
London Liqueur Co. is teaming up with OneBarUSA to get more national on-premise sales in the U.S.
Spirits Brand Rally Launches Pickle Juice Shot with 45% Cramp Relief Research
Rally Launches a Pickle Juice Shot to Challenge the Sports Hydration Category - relevant news for the beverage industry.
Spirits Distributors Massanois to Deliver See the Elephant Amaro in NY, NJ & CT
See the Elephant Amaro, an American-owned Italian amaro made from arugula, has partnered with Massanois to distribute it in New York, New Jersey, and Connecticut.
Spirits Importer Hotaling & Co. Names Laura Newman Luxardo’s First U.S. Ambassador
Hotaling & Co. has appointed Laura Newman as its first U.S. brand ambassador for Luxardo, an Italian liqueur, to promote the product in the American market.
Elijah Craig 108-Proof 2026 PGA Commemorative Bourbon Released
Elijah Craig Launches 108-Proof 2026 PGA Championship Commemorative Edition Bourbon - relevant news for the beverage industry.
Spirits: Buffalo Trace Unveils Oldest Age-Stated Bourbon, Eagle Rare 30
Buffalo Trace Distillery has released Eagle Rare 30, its oldest age-stated bourbon, marking a new milestone in extended maturation.
Indri Single Malt Wins 'Best Special Design' at World Whiskies Awards 2026
Indri Single Malt Indian Whisky has won the 'Best Special Edition Design' award at the World Whiskies Awards 2026 for its Diwali Collector’s Edition 2025, making it the first Indian brand to achieve this honor.