PATRÓN 100 Tequila Launches 100% Tahona Process, 100 Proof Release
Meet PATRÓN 100: A 100 Proof Tequila Born From 100% Tahona Tradition - relevant news for the beverage industry.
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Meet PATRÓN 100: A 100 Proof Tequila Born From 100% Tahona Tradition - relevant news for the beverage industry.
Solento Organic Tequila has started selling in Florida through its distribution partner Greenlight.
Dos Hombres, a mezcal brand co-founded by Aaron Paul and Bryan Cranston, has launched its first tequila collection, Blanco and Reposado, in partnership with Tequilera Tap Distillery in Amatitán, Jalisco.
T. Edward Wines & Spirits has partnered with Cascahuín Tequila, a historic Mexican distillery, to represent it nationally in the U.S., starting May 1, 2026.
Post Meridiem Spirit Company Adds Skinny and Spicy Margaritas Just in Time for Cinco de Mayo - relevant news for the beverage industry.
Pronghorn is investing in Humano Tequila, a fast-growing tequila brand that's all about the human side of making tequila and has a clean, affordable product.
Teremana Tequila is doing a big thing with its 'Guac on the Rock' campaign, giving people up to $1 million in appetizers over two months.
Pantalones Organic Tequila is expanding into Asia, launching in several countries like Thailand and Singapore with its organic tequila line.
Teremana® is expanding its 'Guac on the Rock' campaign with a two-month stretch in 2026, offering up to $1 million in appetizer reimbursements for tequila cocktails at bars and even allowing home purchases of larger bottles with margarita mixers.
Mijenta is teaming up with Women’s Earth Alliance for their Earth Month campaign, donating $1 per bottle sold to support regenerative agriculture in Mexico. It's a partnership that blends sustainability with social impact.
Rico Royale Tequila is now available at 333 and NINE Sushi, part of the Three Thirty Three Restaurant Group. The brand's Reposado Rosa is featured in their new cocktail program, marking a key expansion for the ultra-premium tequila.
Por Qué No is bringing bold, low-calorie cocktails to the RTD market with a fresh twist on tequila and vodka drinks, launching in spring 2026 with a unique flavor profile that's both unexpected and unapologetically flavorful.