Krak Boba Launches Matcha Seasonals to Revamp Beverage Industry Trends
Krak Boba is bringing matcha madness to the beverage scene with three new spring drinks that mix Japanese matcha with unique flavors like brown sugar and oat milk.
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Featured Spirits
Filmland Spirits' Moonlight Mayhem! 2 Becomes Most Awarded Double Gold at SFWSC, TAG
Filmland Spirits' limited-edition bourbon, Moonlight Mayhem! 2 The White Port Wolf, won double gold at two major spirit competitions this year.
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Pit Punch Launches Scan the Can Sweepstakes for Rolling Loud 2026 Access
Rolling Loud’s Pit Punch is running a sweepstakes where fans can scan the QR code on their cans to win a VIP flyaway to the 2026 festival in Orlando. The grand prize includes airfare, hotel stays, and exclusive festival perks for two.
23rd State's Cohort 2 Results Set New Performance Standard for THC Beverages
23rd State and MoreBetter have set a new standard for THC beverages with real-world data showing consistent onset and duration in their products like Fresh Press and SHAKE.
Barrell Craft Spirits Unveils Rare Whiskey Finished in Cabernet Sauvignon and Sauternes Barrels
Barrell Craft Spirits has released a limited-edition 18-year whiskey finished in Cabernet Sauvignon and Sauternes barrels, blending Kentucky and Canadian whiskies for an elegant, complex profile.
CH Distillery Unveils Barrel-Aged Malört Expansion for Spirits Industry
Barrel-Aged Malört 2026, or BAM, is a new release from Jeppson’s Malört that brings a more refined but still intensely bitter version of the Chicago classic, aged in ex-bourbon barrels and now available for purchase.
Delaware North's Bee the Difference Campaign Boosts Spirits Sustainability
Delaware North is running its 'Bee the Difference' campaign again for Earth Month, offering a special margarita made with PATRÓN Silver Tequila that includes an AR experience to educate guests on pollinators and tequila production.
Milam & Greene Launch Bourbon Quest on Azamara Cruises
Milam & Greene and Azamara Cruises are aging a bourbon barrel at sea as part of a unique experiment to see how maritime conditions affect the whiskey's flavor, with one barrel set to travel around the world on a cruise that will last nearly 190 days.
Prairie Organic Spirits Wins Top Vodka Award in Industry Shift
Prairie Organic Spirits has been named Best Vodka in America by Newsweek's 2026 Readers’ Choice Awards, beating out global competitors with its organic, ingredient-driven approach that gives vodka real character.
Spirits Market Sees Major Shift as Clean-Label Demand Surges
The beverage emulsion market is growing as more spirits brands look for natural and clean-label ingredients to improve product quality and meet consumer demand.
Teremana Tequila Launches Limited Edition Texas Rangers Bottle for Expanded Spirits Distribution
Teremana Tequila is celebrating its third year as the Official Premium Tequila Partner of the Texas Rangers with a limited-edition Blanco bottle featuring custom Texas Rangers branding and a ballpark design. The collectible will be available only in Texas for a short time.
Tilray Launches Popsicle Hard Beverages to Boost Spirits Distribution
Tilray is partnering with Popsicle to launch adult beverages in flavors like Hard Cherry and Hard Grape, bringing a nostalgic childhood treat into the spirits market with 5% ABV.
VAHDAM Launches Ashwagandha Coffee in 1,000 Target Stores, Boosting Functional Beverage Growth
VAHDAM is launching a coffee with ashwagandha in 1,000 Target stores starting May 2026, aiming to offer a calm energy drink with functional ingredients.