AfroPop's Distribution Deal with RNDC Boosts Spirits Growth
AfroPop Soda is expanding its reach with a new partnership, and this could be the start of them becoming a nationally known brand.
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Featured Spirits
Filmland Spirits' Moonlight Mayhem! 2 Becomes Most Awarded Double Gold at SFWSC, TAG
Filmland Spirits' limited-edition bourbon, Moonlight Mayhem! 2 The White Port Wolf, won double gold at two major spirit competitions this year.
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Barcelona Cocktail Fest 2026 Unveils FutureProof Spirits Program
Barcelona Cocktail Fest 2026 is expanding into a city-wide event with pop-ups, seminars, and workshops in Palo Alto, Barcelona, aiming to bring together the global bar industry with local voices and families.
Blue Lot Bourbon Names Darryl 'Truck' Bryant as Brand Ambassador
Blue Lot® Bourbon has appointed Darryl 'Truck' Bryant as brand ambassador, leveraging his local ties and basketball background to boost the ultra-premium bourbon's presence in West Virginia.
El Mayor Tequila Expands Spirits Presence Through Tales on Tour Initiative
El Mayor Tequila is teaming up with Tiffanie Barriere and the Tales of the Cocktail Foundation to bring cocktail education and industry events to bartenders across the U.S., with a focus on product knowledge and creative competition.
Horse Soldier Bourbon's Liberty Edition Boosts Spirits Industry Impact
Horse Soldier Bourbon has released a limited edition called Liberty Edition, a 13-year-old Kentucky straight bourbon that's only available in 1,776 bottles and is priced at nearly $800. The release honors the U.S.'s 250th anniversary and donates to the Statue of Liberty Foundation.
PourMe Beverages Launches THC Drinks, Targets Spirits Industry Growth
PourMe Beverages, a new company run by a former motocross racer, has launched three THC-infused drinks in Tennessee and Florida that are designed to be tasty and compliant with local laws.
Xplorer Spirits' Gold Medal Expansion Boosts Industry Distribution Trends
Xplorer Spirits is expanding after winning gold at a major spirits competition, and their peanut butter whiskey has been getting top honors in multiple competitions over the years.
Apothecary Opens in 2026 Blending Pharmacy and Cocktail Artistry
Apothecary Cocktail Lounge is opening in May 2026, blending the science of pharmacy with the artistry of cocktails to create a space focused on care and precision.
Autumn Nethery Promoted to Lead Jeptha Creed's Growth Strategy
Autumn Nethery has been promoted to Vice President of Operations at Jeptha Creed, a women-owned bourbon brand celebrating its 10th anniversary. She'll now lead all operations, including the distillery and visitor center, as the company looks to grow.
Blind Tiger's Spirit-Free Manhattan Boosts Spirits Distribution Trends
Blind Tiger has launched a limited-time spirit-free Manhattan, crafted to mirror the complexity of a traditional cocktail without alcohol. The drink is available only on their website and direct orders starting April 1, 2026.
Cheech & Chong's Hemp THC Drinks Expand Spirits Distribution Reach
Cheech and Chong’s Global Holding Company is teaming up with Breakthru Beverage Group to bring their hemp-derived THC drinks to more shelves, using the distributor's wide network to reach more people.
Hiyo Expands Nationwide Distribution with Target
Hiyo is expanding into 2,000 Target stores with its organic social tonics, offering a non-alcoholic alternative that blends functional ingredients with fresh fruit flavors for mindful moments.